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Integrated Marketing Communications

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ISBN-10: 0133157873

ISBN-13: 9780133157871

Edition: 4th 2014

Authors: Keith J. Tuckwell

List price: $145.00
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Description:

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.
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Book details

List price: $145.00
Edition: 4th
Copyright year: 2014
Publisher: Pearson Education Canada
Publication date: 11/1/2013
Binding: Paperback
Pages: 480
Size: 8.25" wide x 10.90" long x 0.65" tall
Weight: 2.222