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Guide to Managerial Communication:

ISBN-10: 013297133X
ISBN-13: 9780132971331
Edition: 2013
List price: $65.33
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Description: Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.A brief, professional, reader-friendly guide to improving managerial  More...

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Book details

List price: $65.33
Copyright year: 2013
Publisher: Pearson College Div
Binding: Paperback
Pages: 204
Size: 5.50" wide x 8.00" long x 0.50" tall
Weight: 0.748
Language: English

Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.A brief, professional, reader-friendly guide to improving managerial communication.Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Introduction
Communication Strategy
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
Writing: Composing Efficiently
General Composing Techniques
Special Composing Challenges
Writing: Macro Issues
Document Design for "High Skim Value"
Clear Progression and Linkage
Effective Paragraphs and Sections
Writing: Micro Issues
Editing for Brevity
Choosing a Style
Writing Checklists
Speaking: Verbal Structure
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
Speaking: Visual AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
Speaking: Nonverbal Skills
Nonverbal Delivery Skills
Relaxation Techniques
Listening Skills
Speaking Checklists
Appendices
Writing Inclusively
Writing Correctly: Grammar
Writing Correctly: Punctuation
Bibliography
Index

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