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| Foreword | |
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| Introduction | |
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| The connection between knowing who you are and success | |
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| How to think of your identity as your personal brand | |
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| The greatest gift somebody can get as a human being | |
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| If you don't have a strong identity, you don't have a choice | |
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| You Have a Choice | |
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| Living with a race-based consciousness | |
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| The first step to freedom | |
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| Why you need a process for becoming successful | |
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| Getting the gift of choice | |
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| Taking a deep, hard look at yourself | |
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| Knowing Yourself Should Be Easy. It Isn't. Why Is That? | |
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| Are you letting everybody but you decide who you are or should be? | |
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| Who do you see when you look in the mirror? | |
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| Write a ten-word want ad for yourself | |
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| How to become more attractive to others | |
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| What Do Your Personal Values Have to Do with Your Identity? | |
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| The correlation between your identity and how people relate to you | |
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| Why growing up disadvantaged can give you strength | |
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| Being different can make you more interesting | |
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| How a willingness to change makes you gifted and successful | |
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| Can Your Attitude Affect Identity? | |
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| Why it's your decision to be who you are | |
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| From college drop-out to #1 entrepreneur under | |
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| mophie, kluster, and quirky--Profile in Success | |
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| Can People's Identity Change? | |
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| To be successful in any of the roles you take on in your life, you have to fill the role with the spirit of your real self, your passion, and your values | |
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| Steve Jobs--Profile in Success | |
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| Don't let the noise of others' opinions drown out your own inner voice | |
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| Do You Transform Your Own Identity? Or Is It Owning Your Identity That Transforms Your Life? | |
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| How you always have options and sometimes don't know it | |
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| What matters to you can change over time | |
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| How your identity evolves | |
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| Why when you bring value to the world around you, you feel good about yourself--you feel successful | |
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| When Identity Must Deal with a Life Crisis | |
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| Whether change is planned or unplanned, there's always opportunity for you to prepare for it | |
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| How to identify the values that bring out the best in you and live by them | |
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| Why, when you are not moving forward, you're not even standing still; you're really going backward | |
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| Friendship, Teamwork, and Your Identity | |
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| Why you will find it's good for you to be around people who have the same values as you | |
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| If you have a dream, you need a team | |
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| How the people with whom you connect as you strive toward your success can help you, or can get in your way | |
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| Persistence and Your Identity | |
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| Come to think of yourself as a work of art in progress | |
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| Body by Jake--Profile in Success of a fitness guru | |
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| Why you've got to have mentors to hang out with who are winners | |
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| What to do when people bet against you | |
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| How it's about being loyal to your values and your vision | |
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| Adjustments and Tune-ups for Your Identity | |
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| The Wizard of Oz and You | |
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| Why the successful person makes a habit of doing what the failing person doesn't like to do | |
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| How it happens that as you become clear about who you are and show it to the world, opportunities for success will start to find you | |
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| Bringing It All Together--Committing to Your Vision | |
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| The irony of commitment is that it's deeply liberating--in work, in play, in love | |
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| Lessons in success and transformation from a North Vietnam prisoner-of-war camp | |
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| Your Nine-Step Success ProcessAfterword by Stephen R. Covey | |