Entrepreneurship Starting and Operating a Small Business

ISBN-10: 0132784084

ISBN-13: 9780132784085

Edition: 3rd 2013 (Revised)

List price: $225.40 Buy it from $35.91
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Description:

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
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Book details

List price: $225.40
Edition: 3rd
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 12/27/2011
Binding: Paperback
Pages: 592
Size: 8.25" wide x 11.50" long x 1.00" tall
Weight: 2.728
Language: English

Entrepreneurial Pathways
Entrepreneurs Recognize Opportunities
The Business Plan: Road Map to Success
The Honest Tea Business Plan
Creating Business from Opportunity
Case Study: Nicole Miller Company
Integrated Marketing
Exploring Your Market
Developing the Right Marketing Mix and Plan
Smart Selling and Effective Customer Service
Case Study: Ken Done Studios
Show me The Money: Finding, Securing, and Managing It
Understanding and Managing Start-Up, Fixed, and Variable Costs
Using Financial Statements to Guide a Business
Cash Flow and Taxes
Financing Strategy: Debt, Equity, or Both?
Case Study: FASTSIGNS
Operating a Small Business Effectively
Addressing Legal Issues and Managing Risk
Operating for Success
Management, Leadership and Ethical Practices
Case Study: Mo's Chowder
Franchising, Licensing, and Harvesting: Cashing in Your Brand
Case Study: Avocent
Honest Tea Sample Business Plan�Annotated
Sample Student Business Plan
Bizbuilder Buisiness Plan
Resources for Entrepreneurs
Useful Formulas and Equations
Accounting Journal Distribution Guide
Using Business Plan PRO“
Glossary
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