Strategic Management A Competitive Advantage Approach, Concepts

ISBN-10: 0132666219
ISBN-13: 9780132666213
Edition: 14th 2013 (Revised)
Authors: Fred R. David
List price: $99.99
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Description: In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping  More...

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Book details

List price: $99.99
Edition: 14th
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 12/27/2011
Binding: Paperback
Pages: 400
Size: 8.75" wide x 11.00" long x 0.50" tall
Weight: 1.914
Language: English

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

Overview of Strategic Management
The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company - 2011
Strategy Formulation
The Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
Strategy Implementation
Implementing Strategies: Management and Operations Issues
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Strategy Evaluation
Strategy Review, Evaluation, and Control
Key Strategic-Management Topics
Business Ethics/Social Responsibility/Environmental Sustainability
Global/International Issues
Strategic-Management Case Analysis

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