Strategic Management A Competitive Advantage Approach, Concepts

Name: Strategic Management A Competitive Advantage Approach, Concepts
Price: 9.89 USD
Availability: InStock
ISBN: 9780132666213

ISBN-10: 0132666219

ISBN-13: 9780132666213

Edition: 14th 2013 (Revised)

Authors: Fred R. David

List price: $99.99

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In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

Book details

List price: $99.99
Edition: 14th
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 12/27/2011
Binding: Paperback
Pages: 400
Size: 8.75" wide x 11.00" long x 0.50" tall
Weight: 1.694
Language: English




Overview of Strategic Management



The Nature of Strategic Management


The Cohesion Case: The Walt Disney Company - 2011



Strategy Formulation



The Business Vision and Mission



The External Assessment



The Internal Assessment



Strategies in Action



Strategy Analysis and Choice



Strategy Implementation



Implementing Strategies: Management and Operations Issues



Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues



Strategy Evaluation



Strategy Review, Evaluation, and Control



Key Strategic-Management Topics



Business Ethics/Social Responsibility/Environmental Sustainability



Global/International Issues



Strategic-Management Case Analysis