Outlines and Highlights for Meetings, Expositions, Events and Conventions

ISBN-10: 0132340577
ISBN-13: 9780132340571
Edition: 2nd 2008
Authors: George G. Fenich
List price: $107.20
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Description: TheMeetings,Expositions,Events, andConventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the  More...

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Book details

List price: $107.20
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 7/12/2007
Binding: Hardcover
Pages: 544
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 2.024
Language: English

TheMeetings,Expositions,Events, andConventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even thenbsp;books topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12,Technology in Meetings, Expositions, Events and Conventions,has been completelynbsp;revised and now includesnbsp;topics such as virtual site selection & research; event technological infrastructure; RFIDrsquo;s; lead retrieval systems; blogging; mobile technologies and more!For practitioners, academics and the general public involved in meetings, expositions, events and conventions.

Introduction
Overview of the Meetings, Expositions, and Conventions Industry
Meeting, Exhibition, Event, and Convention Organizers and Sponsors
Key Players in the Meetings, Expositions, Events and Convention Industry
Convention and Visitor Bureaus
Meeting and Convention Venues
Exhibitions
Service Contractors
Destination Management Companies
Key Elements in Meec Planning
Special Events Management
Planning and Managing MEEC Gatherings
Food and Beverage
Legal Issues in the MEEC Industry
Technology in Meetings, Expositions, Events and Conventions
International Issues in MEEC
Putting it All Together

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