Preparing for a Career in Media and Design

ISBN-10: 0132288885

ISBN-13: 9780132288880

Edition: 2009

Authors: Steven Carniol
List price: $65.40 Buy it from $9.00
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Description: Developed specifically for the media and design fields, this guide covers all aspects of career development and moves beyond simply landing a job offer. Early chapters discuss how to search for a job, prepare for an interview and obtain a position in media and design-and then how to negotiate salary and understand benefit packages. Throughout the book, samples of resumes, cover letters, and interview questions are included and worksheets are provided to teach students how to create their own. Industry-specific chapters set this text apart and show readers how to protect their work, establish a freelance business, and evaluate opportunities within the field.nbsp;nbsp;Market:Anyone who is interested in pursuing a design career.

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Book details

List price: $65.40
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 2/19/2008
Binding: Paperback
Pages: 216
Size: 5.75" wide x 9.00" long x 0.25" tall
Weight: 0.792

Preface
Starting Your New Career Path
Internships
Why Do Employers Hire Interns?
Maximizing Your Internship Experience
Starting a Career Path
What Are My Career Options?
Career Planning Worksheet
Writing the Perfect Resume
Marketing Yourself
Resume Formats
Resume Content
Action and Power Words
Resume Preparation Worksheet
Your Portfolio
Presentation
Creating an Artist's Statement
Structuring Your Artist's Statement
Creating Your Portfolio
Traditional Portfolio
Traditional Portfolios for Digital Artists
Slide Portfolio
Creating Your Demo Reel
Demo Reel Guidelines
The Job Search
Organization
Company Research
Researching Publicly Traded Companies
Check Their Profile
The Inside Scoop
Industry Magazines and Websites
Finding Job Leads
Networking
Print Classified Advertisements
Internet-Based Job Search
Headhunters and Employment Agencies
Writing an Effective Cover Letter
Effective Cover Letter Writing
Different Types of Cover Letters
Research the Company
Drafting the Letter and Samples
Advertisement Response Letter
Referral Letter
Cold Letter
The Job Interview
Preparing for a Job Interview
Your Appearance
Things to Bring with You to the Job Interview
Being a Professional and Acing the Interview
Typical Interview Questions
Direct Questions Related to Your Skills and Work Experience
Questions About Your Career Goals and Future
Questions to Evaluate Your Thought Process, Problem-Solving Skills, and Questions That Explore Your Personality
Asking Questions in the Interview
Sample Questions to Ask in the Interview
Questions Not to Ask in the Interview
Illegal Questions-What an Employer Cannot Ask
Responding to an Illegal Question
Thank You Letters
Handling Rejection
Congratulations! You Have Been Offered a Job!
The Job Offer
How Much Should You Get Paid?
Consider the Whole Package
Benefits
Health Insurance
Retirement Plans
Dental and Vision Insurance
Short-Term Disability and Long-Term Disability Insurance
Stock Purchasing Plans and Stock Options
Vacation Days, Sick Days, and Personal Days
Accepting the Job
Adapting to Your Work Environment
Rejecting a Job Offer
Working Freelance
Starting Your Own Business
Writing the Plan
Legal Ways to Structure Your Business
Sole Proprietorships
Partnerships
Corporations
Subchapter S Corporations
Limited Liability Company (LLC)
DBA (Doing Business As)
Marketing and Self-Promotion
Marketing Material
Networking
Start a Networking Database
Word of Mouth
How Much to Charge for Freelance Work
Creating Multiple Profit Centers
Get It in Writing-Drafting a Contract
Protecting and Licensing Your Work
What Is a Copyright?
Fair Use
What Can Be Protected with a Copyright?
Who Owns a Copyright?
Filing a Copyright
International Copyright
There Is No Such Thing as an International Copyright!
Berne Convention
What Is a Trademark?
Assignment Vs. Licensing Your Creative Work
Licensing Artwork: Negotiating and Monitoring Royalty Payments
Index
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