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Agricultural Marketing and Price Analysis

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ISBN-10: 0132211211

ISBN-13: 9780132211215

Edition: 2008

Authors: Jayson L. Lusk, F. Bailey Norwood

List price: $146.20
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Description:

As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more! Covers a wide array of topics not usually found in a single source such as supply and demand, market structures, use of elasticities, the food marketing channel, empirical…    
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Book details

List price: $146.20
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 11/6/2007
Binding: Paperback
Pages: 464
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 1.980
Language: English

Welcome to Economics and Price Analysis
About Economics
Basic Price Analysis: Supply and Demand
Advanced Price Analysis: Mastering Supply and Demand
Advanced Price Analysis: Imperfect Competition
Understanding Agricultural Prices and Markets
Agricultural Prices
The Food Marketing Channel
Empirical Agricultural Price Analysis
International Agricultural Trade
Agribusiness Marketing Strategies
Managing Price Through Futures Markets
Strategic Price Setting
Creative Pricing Schemes
Consumer Behavior and Research
Additional Topics
The Firm as a Price Taker
Agriculture and Society
References
Answers to End-of-Chapter Crossword Puzzles and Study Questions
Index
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