Agricultural Marketing and Price Analysis

ISBN-10: 0132211211
ISBN-13: 9780132211215
Edition: 2008
List price: $146.20
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Description: As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and  More...

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Book details

List price: $146.20
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 11/6/2007
Binding: Paperback
Pages: 464
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.2
Language: English

As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more! Covers a wide array of topics not usually found in a single source such as supply and demand, market structures, use of elasticities, the food marketing channel, empirical price analysis, trade, tacit collusion, price leadership, creative price setting schemes, consumer surveys, experimental auctions and conjoint analysis. Offers more solid treatment of economic theorythan many competing titles. Discusses agricultural marketing strategies at the firm management level. Those looking for a new approach to agricultural price analysis, understanding of agricultural market structures, and agricultural marketing strategies.

Welcome to Economics and Price Analysis
About Economics
Basic Price Analysis: Supply and Demand
Advanced Price Analysis: Mastering Supply and Demand
Advanced Price Analysis: Imperfect Competition
Understanding Agricultural Prices and Markets
Agricultural Prices
The Food Marketing Channel
Empirical Agricultural Price Analysis
International Agricultural Trade
Agribusiness Marketing Strategies
Managing Price Through Futures Markets
Strategic Price Setting
Creative Pricing Schemes
Consumer Behavior and Research
Additional Topics
The Firm as a Price Taker
Agriculture and Society
References
Answers to End-of-Chapter Crossword Puzzles and Study Questions
Index

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