Consumer Behavior

Name: Consumer Behavior
Price: 3.86 USD
Availability: InStock
ISBN: 9780132186940

ISBN-10: 0132186942

ISBN-13: 9780132186940

Edition: 7th 2007 (Revised)

Authors: Michael R. Solomon

List price: $180.00

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Description:

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Book details

List price: $180.00
Edition: 7th
Copyright year: 2007
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 672
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.586
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.




Consumers in the Marketplace



Consumers Rules



Consumers as Individuals



Perception



Learning and Memory



Motivation and Values



The Self



Personality and Lifestyles



Attitudes



Attitude Change and Interactive Communications



Consumers as Decision Makers



Individual Decision Making



Buying and Disposing



Group Influence and Opinion Leadership



Organizational and Household Decision Making



Consumers and Subcultures



Income and Social Class



Ethnic, Racial, and Religious Subcultures



Age Subcultures



Consumers and Culture



Cultural Influences on Consumer Behavior



The Creation and Diffusion of Global Cons