Changing the Game How Video Games Are Transforming the Future of Business

Name: Changing the Game How Video Games Are Transforming the Future of Business
Price: 7.79 USD
Availability: InStock
ISBN: 9780132171472

ISBN-10: 0132171473

ISBN-13: 9780132171472

Edition: 2008

Authors: David Edery, Ethan Mollick

List price: $21.99

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Description:

Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising…

Book details

List price: $21.99
Copyright year: 2008
Publisher: Pearson Education, Limited
Publication date: 10/7/2008
Binding: Paperback
Pages: 240
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.748
Language: English