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Sports Marketing

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ISBN-10: 0132147629

ISBN-13: 9780132147620

Edition: 5th 2013 (Revised)

Authors: Matthew D. Shank

List price: $147.00
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Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
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Book details

List price: $147.00
Edition: 5th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 7/30/2013
Binding: Hardcover
Pages: 480
Size: 7.99" wide x 10.00" long
Language: English

Managing Sports Products
Sponsorship Programs
Implementing and Controlling the