E-Marketing

ISBN-10: 0132147556
ISBN-13: 9780132147552
Edition: 6th 2012 (Revised)
List price: $160.20 Buy it from $3.30
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Description: For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a  More...

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Book details

List price: $160.20
Edition: 6th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 6/24/2011
Binding: Paperback
Pages: 448
Size: 6.75" wide x 9.00" long x 0.75" tall
Weight: 1.496
Language: English

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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