BUSINESS PLAN BUS.REAL.-W/CD >

ISBN-10: 0131997637

ISBN-13: 9780131997639

Edition: 2nd 2008

Authors: SKINNER
List price: $48.36
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Book details

List price: $48.36
Edition: 2nd
Copyright year: 2008
Publisher: PEARSON
Publication date: 1/1/2007
Weight: 2.288

Part 1: Starting a New Business Chapter 1: The Concept: What Business Will I Be In? Chapter 2: Feasibility: How Do I know It Will Work? Chapter 3: Marketing: How Will I Get Customers? Chapter 4: Operations: How Will I Organize the Work? Chapter 5: Finances: How Will I Manage the Money? Appendix 5A: Pipparsquo;s Patty rsquo;n Pie Part 2: Alternative Start-Up Methods Chapter 6: The Purchase Alternative: How Do I Buy (or Buy Into) an Existing Business? Chapter 7: The Franchise Alternative: How Do I Buy a Franchise? Chapter 8: The Family Firm Alternative: How Do I Take Over My Familyrsquo;s Business? Part 3: Small Business Management for the Long Term Chapter 9: Managing for Growth: How Can I Expand My Business? Chapter 10: Managing for Efficiency: How Will I Reduce Costs and Expenses? Chapter 11: Developing Entrepreneurship: How Can I Build and Apply My Skills? Index
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