Break from the Pack How to Compete in a Copycat Economy

ISBN-10: 0131888633
ISBN-13: 9780131888630
Edition: 2007
Authors: Oren Harari
List price: $32.99
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in todays Copycat Economy, companies must break from the pack. This book will show  More...

eBooks Starting from $32.99
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $32.99
Copyright year: 2007
Publisher: FT Press
Publication date: 8/24/2006
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.430
Language: English

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in todays Copycat Economy, companies must break from the pack. This book will show how.nbsp;Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors cant follow.nbsp;Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry.nbsp;Harari reveals new ways to takenbsp;customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas ofnbsp;a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transformingnbsp;leadership behavior to lead the charge -- and leave competitors in the dust.

Prologue
Resisting the Pull of the Pack
Welcome to Commodity Hell: The Perils of the Copycat Economy
How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack
The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention
Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy
How to Break from the Pack
Dominate or Leave
Put the Pieces Together for a Higher Cause
Build a Defiant Pipeline
Take Your Customer to an Impossible Place
Take Innovation Underground
Consolidate for Cool
How You Can Lead the Pack
You, the Leader of the Pack: A 12-Step Recovery Program
Epilogue
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×