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Excellence in Business

ISBN-10: 0131870475
ISBN-13: 9780131870475
Edition: 3rd 2007 (Revised)
List price: $153.33
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Description: KEY BENEFIT: With itsnbsp;real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mesconnbsp;brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS:  More...

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Book details

List price: $153.33
Edition: 3rd
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 1/13/2006
Binding: Hardcover
Pages: 792
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.432
Language: English

KEY BENEFIT: With itsnbsp;real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mesconnbsp;brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter.nbsp; It starts withOrient, which outlines what is going to be covered in the chapter and then connects these topics with a ldquo;role-modelrdquo; business professional.nbsp; Next isExplore, which looks at the skills that their ldquo;role-modelrdquo; used in order to be successful.nbsp; Third isConfirm, which revisits what they have learned in the chapter.nbsp; And, finally,Applyallows students to use the skills they have learned in the chapter. MARKET: For introductory level business students.

Preface
Prologue: Are You Ready for Success?
Your Future in Business Starts Right Now
Looking Ahead to Your Career
What Do You Want to Do?
What Do You Have to Offer?
How Can You Make Yourself More Valuable?
Seeking Employment Opportunities and Information
Sources of Employment Information
Employment Information on the Web
Preparing Your Resume
Controlling the Format and Style
Keeping Your Resume Honest
Organizing Your Resume Around Your Strengths
Producing Your Resume
Preparing Your Application Letter
Following Up on Your Application
Interviewing with Potential Employers
What Employers Look For
What Applicants Need to Find Out
How to Prepare for a Job Interview
How to Follow Up After the Interview
Building Your Career
Conducting Business in the Global Economy
In Pursuit of Prosperity: The Fundamentals of Business and Economics
Inside Business Today: Making Dollars and Sense of Online Music at Apple iTunes
Chapter Overview
How This Course Will Help Your Career
What Is a Business?
Technologies that are Revolutionizing Business: Instant Messaging
What Is Economics?
Thinking about Ethics: Should Employees Pay to Keep Their Jobs?
Microeconomics: Understanding the Forces of Demand and Supply
Macroeconomics: Understanding How an Economy Operates
Learning from Business Blunders
How a Free-Market System Monitors Its Economic Performance
History of U.S. Economic Growth
Innovating for Business Success: The Electronic Economy: Redefining Reality
The Challenges You'll Face in the Global Economy
Summary of Learning Objectives
Apple iTunes: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Business Done Right: Ethics and Social Responsibility
Inside Business Today: Patagonia Trades Rampant Growth for Environmentally Friendly Operations
Chapter Overview
Ethics and Social Responsibility in Contemporary Business
Learning from Business Blunders
Minding Your Own Business: Lead Your Team with Ethical Behavior
Business's Efforts to Increase Social Responsibility
Thinking about Ethics: Ben & Jerry's: A Double Scoop of Irony?
Technologies that are Revolutionizing Business: Location and Tracking Technologies
Ethics and Social Responsibility Around the World
Summary of Learning Objectives
Patagonia: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Wild World: Competing in the Global Economy
Inside Business Today: Trek Bikes: Trekking Around the Globe
Chapter Overview
Fundamentals of International Trade
Technologies that are Revolutionizing Business: Telepresence
The Global Business Environment
Competing in the Global Marketplace: How to Avoid Business Mistakes Abroad
Competing in the Global Marketplace: China's Counterfeit Economy
Terrorism's Impact on the Global Business Environment
Learning from Business Blunders
Safety and Security in a Complex World: Cyberterror: Will the Next Attack Happen Online?
Summary of Learning Objectives
Trek Bikes: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Business at the Speed of Light: Information Technology and E-Commerce
Inside Business Today: Technology Delivers New Business Opportunities for UPS
Chapter Overview
From Data to Information to Insight
Innovating for Business Success: LivePerson Puts a Pulse on the Web
Business Systems
Technologies that are Revolutionizing Business: Data Encryption
Technology Issues for Today's Managers
Learning from Business Blunders
Safety and Security in a Complex World: Say, Is That Stolen Data You're Listening To on Your iPod?
Summary of Learning Objectives
UPS: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
E-Business in Action: The Biggest Audience in the Whole Wide World Wide Web
Career Profiles
Starting and Organizing a Business
Building the Foundation: Forms of Business Ownership
Inside Business Today: Growing Pains at Kinko's
Chapter Overview
Choosing a Form of Business Ownership
Technologies that are Revolutionizing Business: Groupware
Understanding Business Combinations
Thinking about Ethics: Hey, Wanna Lose a Few Billion? We Have a Sure Deal for You
Competing in the Global Marketplace: DaimlerChrysler: Merger of Equals or Global Fender Bender?
Learning from Business Blunders
Summary of Learning Objectives
FedEx Kinko's: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Putting Yourself in Charge: Entrepreneurs and Small Business Owners
Inside Business Today: GeniusBabies.com Builds a Smart Business
Chapter Overview
Understanding the World of Small Business
Minding Your Own Business: David Competes with Goliath Online
Starting a Small Business
Technologies that are Revolutionizing Business: Social Network Applications
Learning from Business Blunders
Minding Your Own Business: Blueprint for an Effective Business Plan
Financing a New Business
Summary of Learning Objectives
GeniusBabies: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
E-Business in Action: The Rise, Fall, and Rise of Dot-Coms
Career Profiles
Managing a Business
From Planning to Inspiration: The Functions of Management
Inside Business Today: Adding Soul to the Winning Ways of Dell
Chapter Overview
The Four Basic Functions of Management
Minding Your Own Business: Do You Have What It Takes to Be a Leader?
Minding Your Own Business: Creating the Ideal Culture in Your Company
Learning from Business Blunders
Management Skills
Technologies that are Revolutionizing Business: Business Intelligence Systems
Summary of Learning Objectives
Dell: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
We're All in This Together: Organization and Teamwork
Inside Business Today: Reinventing the Retail Experience at The Container Store
Chapter Overview
Designing an Effective Organization Structure
Technologies that are Revolutionizing Business: Wireless Networking
Learning from Business Blunders
Working in Teams
Competing in the Global Marketplace: E-SoftSys Stays Connected Around the Globe
Innovating for Business Success: Don't Leave Home: American Express's Virtual Environment
Summary of Learning Objectives
The Container Store: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Creating Value: Producing Quality Goods and Services
Inside Business Today: Fulfilling Customized Dreams at Carvin Guitars
Chapter Overview
Understanding Production and Operations Management
Designing the Production Process
Thinking About Ethics: Offshoring: Profits, Yes, But at What Cost?
Improving Production Through Technology
Technologies that are Revolutionizing Business: Nanotechnology
Managing and Controlling the Production Process
Innovating for Business Success: Your Inventory Wants to Talk to You
Learning from Business Blunders
Summary of Learning Objectives
Carvin Guitars: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
E-Business in Action: Whatever Happened to B2B Exchanges?
Career Profiles
Managing Employees
Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations
Inside Business Today: Learning the Art of Motivation at Atlas Container
Chapter Overview
Motivating Employees
Safety and Security in a Complex World: Which Theory Will Solve the Problem of Employee Theft?
Learning from Business Blunders
Keeping Pace with Today's Workforce
Minding Your Own Business: Are We Having Fun Yet?
Competing in a Global Marketplace: Too Many Workers? Not for Long
Technologies that are Revolutionizing Business: Telecommuting Technologies
Working with Labor Unions
Summary of Learning Objectives
Atlas Container: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Taking Care of Employees: Managing Human Resources
Inside Business Today: Blending a Successful Workforce: Jamba Juice Whips Up Creative Recruiting Strategies
Chapter Overview
Understanding What Human Resources Managers Do
Planning for a Company's Staffing Needs
Technologies that are Revolutionizing Business: Assistive Technologies
Recruiting, Hiring, and Training New Employees
Safety and Security in a Complex World: When Employees Turn on Each Other
Learning from Business Blunders
Appraising Employee Performance
Innovating for Business Success: Click and Learn: E-Training Today's Employees
Administering Compensation and Employee Benefits
Safety and Security in a Complex World: Somebody's Watching (and Listening and Reading and Monitoring and Recording)
Overseeing Changes in Employment Status
Summary of Learning Objectives
Jamba Juice: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
E-Business in Action: Job Recruiting Moves to the Net
Career Profiles
Developing Marketing Strategies to Satisfy Customers
Connecting with Customers: The Art and Science of Marketing
Inside Business Today: Toyota Scion: Connecting with a New Generation of Car Buyers
Chapter Overview
Marketing in a Changing World
Thinking about Ethics: Mining Your Deepest Secrets
Understanding Today's Customers
Learning from Business Blunders
Technologies that are Revolutionizing Business: Data Mining
Planning Your Marketing Strategies
Thinking about Ethics: Questionable Marketing Tactics on Campus
Summary of Learning Objectives
Toyota Scion: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Defining the Exchange: Product and Pricing Strategies
Inside Business Today: Allergan Stumbles onto a Billion-Dollar Product
Chapter Overview
Characteristics of Products
Innovating for Business Success: Ringing up Business in Creative New Ways
Safety and Security in a Complex World: Designing Safer Products
Learning from Business Blunders
The New-Product Development Process
Technologies that are Revolutionizing Business: Digital Products
Product Identities
Product-Line and Product-Mix Strategies
Pricing Strategies
Summary of Learning Objectives
Botox Cosmetic: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Delivering Value: Distribution Strategies
Inside Business Today: Costco Makes the Good Life More Affordable
Chapter Overview
Understanding the Role of Marketing Intermediaries
Minding Your Own Business: Looking for a Get-Rich-Slow Scheme?
Setting Distribution Strategies
Innovating for Business Success: Nautilus Bulks Up Through Multiple Channels
Learning from Business Blunders
Managing Physical Distribution
Technologies that are Revolutionizing Business: Supply-Chain Integration Standards
Summary of Learning Objectives
Costco: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Spreading the Message: Promotional Strategies
Inside Business Today: Profitable Search Results: Google Advances the Science of Online Advertising
Chapter Overview
What Is Promotion?
Learning from Business Blunders
Innovating for Business Success: Tracking Down the Disappearing Audience
Personal Selling
Minding Your Own Business: Three Steps to an Effective Sales Presentation
Advertising and Direct Marketing
Technologies that are Revolutionizing Business: Individualized Advertising
Innovating for Business Success: The Rise, Fall-and Rise-of Online Advertising
Sales Promotion
Public Relations
Integrated Marketing Communications
Summary of Learning Objectives
Google: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
E-Business in Action: Clicks and Bricks: Bridging the Physical and Virtual Worlds
Career Profiles
Managing Accounting and Financial Resources
Getting to the Bottom Line: Basic Accounting Concepts
Inside Business Today: When Giants Fall: The Collapse of WorldCom/MCI
Chapter Overview
Understanding Accounting
Technologies that are Revolutionizing Business: Compliance Management Software
Thinking about Ethics: Putting Accountability Back into Public Accounting
Fundamental Accounting Concepts
Using Financial Statements
Minding Your Own Business: How to Read an Annual Report
Learning from Business Blunders
Summary of Learning Objectives
MCI: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Keeping the Engine Running: Financial Management and Banking
Inside Business Today: A Nice Problem to Have: Microsoft Wonders What to Do with Too Much Cash
Chapter Overview
The Role of Financial Management
Thinking about Ethics: That's Why They Call Them Havens
The U.S. Financial System
Technologies that are Revolutionizing Business: Credit Scoring Software
Thinking about Ethics: Surprise! You've Been Swiped
Learning from Business Blunders
The Functions of the Federal Reserve System
Summary of Learning Objectives
Microsoft: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
A Case for Critical Thinking
Video Case
Investing in the Future: Securities and Investment Strategies
Inside Business Today: Schwab Reinvents an Industry-Then Has to Reinvent Itself
Chapter Overview
Types of Securities Investments
Minding Your Own Business: Is an Index Fund Right for Your Future?
Securities Markets
Investment Strategies and Techniques
Learning from Business Blunders
Technologies that are Revolutionizing Business: Online Investing
Innovating for Business Success: Put Your Money Where Your Mouse Is
Summary of Learning Objectives
Charles Schwab: What's Next?
Key Terms
Test Your Knowledge
Practice Your Knowledge
Case for Critical Thinking
Video Case
E-Business in Action: Internet Banks Hit a Brick Wall
Career Profiles
The U.S. Legal System and Business Law
Risk Management and Insurance
Personal Finance: Getting Set for Life
Your Business Plan
References
Acknowledgments
Glossary
Name Index
Subject Index

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