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BRAND YOU:MARKETING REAL PEOPL

ISBN-10: 0131857002
ISBN-13: 9780131857001
Edition: 1st
Authors: SOLOMON
List price: $37.00 Buy it from $1.99
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Description: "Would you like to have students experience marketing in ways that get them to think differently?" The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk  More...

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Book details

List price: $37.00
Edition: 1st
Publisher: PEARSON
Weight: 1.122

"Would you like to have students experience marketing in ways that get them to think differently?" The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. We “position” ourselves for job interviews and tell our friends not to “sell themselves short.” For example: pages 3, 4, 13 (In Brand You)"How do you prepare students for the new work world after graduation?" Brand You enables students to present self to employers as they would when seeking internships and jobs during college and later to differentiate from all other college grads. For example: pages 46, 75 (in Brand You).

Preface
Acknowledgements
Consumers In The Marketplace
Introduction to Consumer Behaviour
Consumers As Individuals
Perception
Learning and Memory
Motivation, Values and Involvement
Attitudes
Attitude Change and Persuasive Communication
The Self
Consumers As Decision-Makers
Individual Decision-Making
The Purchase Situation, Post-Purchase Evaluation and Product Disposal
Group Influence, Opinion Leadership and Diffusion of Innovations
European Family Structures and Household Decision-Making
Consumers and Sub-Cultures
Income and Social Class
Age Sub-Cultures
Consumers and Culture
Cultural Influences on Consumer Behaviour
Lifestyles and European Cultures
Cultural Change Processes
Glossary of Key Terms
Author Index
Product/Company/Name
Index
Subject Index

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