BRAND YOU:MARKETING REAL PEOPL

Name: BRAND YOU:MARKETING REAL PEOPL
Price: 14.89 USD
Availability: InStock
ISBN: 9780131857001

ISBN-10: 0131857002

ISBN-13: 9780131857001

Edition: 1st

Authors: SOLOMON

List price: $37.00

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"Would you like to have students experience marketing in ways that get them to think differently?" The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. We “position” ourselves for job interviews and tell our friends not to “sell themselves short.” For example: pages 3, 4, 13 (In Brand You)"How do you prepare students for the new work world after graduation?" Brand You enables students to present self to employers as they would when seeking internships and jobs during college and later to differentiate from all other college grads. For example: pages 46, 75 (in…

Book details

List price: $37.00
Edition: 1st
Publisher: PEARSON
Publication date: 4/3/2005
Weight: 1.122



Preface


Acknowledgements



Consumers In The Marketplace



Introduction to Consumer Behaviour



Consumers As Individuals



Perception



Learning and Memory



Motivation, Values and Involvement



Attitudes



Attitude Change and Persuasive Communication



The Self



Consumers As Decision-Makers



Individual Decision-Making



The Purchase Situation, Post-Purchase Evaluation and Product Disposal



Group Influence, Opinion Leadership and Diffusion of Innovations



European Family Structures and Household Decision-Making



Consumers and Sub-Cultures



Income and Social Class



Age Sub-Cultures



Consumers and Culture



Cultural Influences on Consumer Behaviour



Lifestyles and European Cultures



Cultural Change Processes


Glossary of Key Terms


Author Index


Product/Company/Name


Index


Subject Index