Digital Marketing Strategy Text and Cases

Name: Digital Marketing Strategy Text and Cases
Price: 4.68 USD
Availability: InStock
ISBN: 9780131831773

ISBN-10: 0131831771

ISBN-13: 9780131831773

Edition: 2004

Authors: Glen Urban

List price: $194.00

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Description:

For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management. The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.

Book details

List price: $194.00
Copyright year: 2004
Publisher: Prentice Hall PTR
Publication date: 7/29/2003
Binding: Hardcover
Pages: 216
Size: 7.00" wide x 9.25" long x 0.50" tall
Weight: 0.946
Language: English




Introduction



Introduction



Case: Mothernature.com



Understand Customer Needs And Behavior



Understand Customer Needs and Behavior



Case: Dell



Formulate A Strategy To Fill Needs



Formulate a Strategy to Fill Needs



Case: Insite



Segmentation and Positioning



Case: Terra Lycos



Implement Effectively And Efficiently



New Products



Case: MarketSoft



Communication and Selling



Case: OSRAM Sylvania



Distribution and Pricing



Case: Logistics.com



Building Trusting Relationship With Customers



Build Trusting Relationship with Customers



Case: Travelocity



Future Of Digital Marketing



Future of Digital Marketing



Case: Citibank Online