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Public Relations in Schools

ISBN-10: 0131747975
ISBN-13: 9780131747975
Edition: 4th 2008
List price: $136.00
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Book details

List price: $136.00
Edition: 4th
Copyright year: 2008
Publisher: Pearson Education
Publication date: 1/3/2007
Binding: Hardcover
Pages: 408
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.2
Language: English

School Public Relations: A New Agenda
Changes in Society and Schools
Public Opinions and Political Contexts
Legal and Ethical Aspects of Public Relations
Social Dimensions of Public Relations
Public Relations in a Communication Context
Programming in Public Schools
Programming in Private and Nontraditional Public Schools
Building Effective Public Relations Plans
Community Relations
Media Relationships
Collecting and Analyzing Decision-Oriented Data
Developing and Executing a Successful Funding Campaign
Responding to Crisis
Evaluating Public Relations Programs

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