Public Relations in Schools

Name: Public Relations in Schools
Price: 6.75 USD
Availability: InStock
ISBN: 9780131747975

ISBN-10: 0131747975

ISBN-13: 9780131747975

Edition: 4th 2008

Authors: Theodore J. Kowalski

List price: $136.00

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Book details

List price: $136.00
Edition: 4th
Copyright year: 2008
Publisher: Pearson Education
Publication date: 1/3/2007
Binding: Hardcover
Pages: 408
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 1.892
Language: English




School Public Relations: A New Agenda



Changes in Society and Schools



Public Opinions and Political Contexts



Legal and Ethical Aspects of Public Relations



Social Dimensions of Public Relations



Public Relations in a Communication Context



Programming in Public Schools



Programming in Private and Nontraditional Public Schools



Building Effective Public Relations Plans



Community Relations



Media Relationships



Collecting and Analyzing Decision-Oriented Data



Developing and Executing a Successful Funding Campaign



Responding to Crisis



Evaluating Public Relations Programs