Merchandising of Fashion Products

Name: Merchandising of Fashion Products
Price: 50.91 USD
Availability: InStock
ISBN: 9780131731257

ISBN-10: 0131731254

ISBN-13: 9780131731257

Edition: 2010

Authors: Doris H. Kincade, Fay Y. Gibson

List price: $131.40

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $50.91

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Taking an integrative approach, this book provides a comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process.

Book details

List price: $131.40
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 2/12/2009
Binding: Paperback
Pages: 655
Size: 7.00" wide x 9.00" long x 1.50" tall
Weight: 2.332
Language: English




An Integrated And Customer-Centerd Approach To Merchandising In The Ftar Complex



Merchandising-Past, Present and Future



Strategic Planning



The Total Product: Product Demand, Pricing Strategies and Channels Of Distribution



Product



Price



Positioning



Placement



Tracking Trends To Forecast Fashion Change



Market Research



Scanning the Environments



People



Fashion Forecasting



Line Development Process Cycle



Line Concept Development



Line Product Development



Line Product Management



Buying-Selling Guide



Retail Buyers Prepare for Market



Retail Buyers Shop the Market



Retail Buyers Translate the Market Findings