Consumer Behavior in Fashion

ISBN-10: 0131714740
ISBN-13: 9780131714748
Edition: 2nd 2009 (Revised)
List price: $182.20 Buy it from $69.98
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Description: An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic  More...

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Book details

List price: $182.20
Edition: 2nd
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 7/30/2008
Binding: Hardcover
Pages: 600
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.926
Language: English

An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.

Introduction
Introduction to Fashion Concepts, Theories and Consumer Behavior
Cultural Influences on Consumer Behavior
Creation and Diffusion of Fashion and Consumer Culture
Consumer Characteristics and Fashion Implications
Individual Consumer Dynamics: Motivations and Values
Individual Consumer Dynamics: The Self
Demographic Subcultures: Age, Race, and Ethnicity
Demographic Subcultures: Income and Social Class
Psychographics: Personality, Attitudes, and Lifestyle
Consumer Perceptions
Fashion Communication and Decision Making
Fashion Communication
Individual and Household Decision Making
Group Influence and Fashion Opinion Leadership
Buying and Disposing
Ethics and Consumer Protection
Ethics, Social Responsibility, and Environmental Issues
The Role of Government and Business in Consumer Protection

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