Portfolios for Technical and Professional Communicators

ISBN-10: 0131704583
ISBN-13: 9780131704589
Edition: 2007
List price: $76.00
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Description: A short, practical guide that discusses how to create professional paper and electronic portfolios. It covers the portfolio-building process and reinforces text concepts using guidelines, exercises, assignments and student examples. It covers design  More...

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Book details

List price: $76.00
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 6/20/2006
Binding: Paperback
Pages: 175
Size: 7.75" wide x 9.50" long x 0.25" tall
Weight: 1.232
Language: English

A short, practical guide that discusses how to create professional paper and electronic portfolios. It covers the portfolio-building process and reinforces text concepts using guidelines, exercises, assignments and student examples. It covers design and content issues important to technical and professional communicators, and integrates examples specific to the profession. Unique chapters offer coverage of portfolios and legal issues, portfolios and the job search, and how to use portfolios in interviews and on the job. Provides a structured approach for creating portfolios developed specifically for technical and professional communicators. Covers both paper and electronic portfolios. Provides detailed coverage of both of these popular formats, noting the advantages and disadvantages of each. Provides detailed coverage of how to tailor paper and electronic portfolios for specific job requirements. Outlines the legal and ethical concerns related to portfolios. KET Developed specifically for technical and professional communicators.

Preface
Understanding Professional Portfolios: An Overview
Introduction
What Is a Portfolio?
What Do All Portfolios Have In Common?
Why Consider Portfolios?
Portfolios and Career Professionals
Architects
Graphic designers
Teachers
Engineers
Portfolios and Technical and Professional Communicators
Types of Portfolios
Working portfolio
Academic portfolio
Assessment portfolio
Professional portfolio
Portfolio Formats
Paper portfolio
Electronic or digital portfolio e-portfolios
CD portfolio
Web-hosted portfolio
Organizational Strategies
Chronological order
Genre
Subject area
Practice to final product
Rank order
Individual and team projects
Theme/metaphor
Specialty concentrations
Hypertext links (electronic)
Combination
Analyzing Portfolios
Summary
Creating a Portfolio Identity
Introduction
Establishing a Professional Identity
Researching and Assessing Personality
Shaping a Professional Identity
Understanding the Rhetorical Situation of Your Portfolio
Purpose
Audience
Subject as representative skills
Categorizing Representative Skills
Technology skills
Graphic and design skills
Communication skills
Context
Summary
Portfolio Contents, Design, and Structure
Introduction
Considering Contents for the Portfolio
Portfolios are representative rather than comprehensive
Artifacts and contents of your portfolio
Matching Skills with Artifacts
Addressing employers' needs
Legal and ethical selection of materials
Visual elements
Understanding Theme and Metaphor
Theme through professional personality
Theme through personal interests
Conceptual theme
Theme through symbols
Creating a Portfolio Design Proposal and Table of Contents
Summary
Revising for Portfolio Quality
Introduction
Revision: A Recursive Process
Revising Locally
Revising for New Audiences and Purposes
Revising for Content
Amplifying: Representing Multiple Skills within a Single Document
Editing
Revising Globally
Organization
Integrating Theme and Consistency
More Than a Container: Contextualizing Artifacts
Overall Structure and Content
Table of contents
Introduction
Section introductions
Document context statements
Summary
The Electronic Portfolio
Introduction
Defining E-Portfolios
Purposes and Advantages of E-Portfolios
Purposes
Advantages
Contents of an E-Portfolio
Basic elements
The e-resume
Examples of your work
Reflections on your work
Planning E-Portfolios
Designing E-Portfolios
Principles of design
Other Gestalt issues
Creating Templates
Getting your template into HTML format
Getting your template into PowerPoint format
Adding Graphics
Creating graphics
Inserting graphics into the HTML document
Using Portable Document Format (PDF) Files
Saving Your E-Portfolio in HTML Format
Adding Auto-Run to Your E-Portfolio
Adding Audio to Your E-Portfolio
Uploading Your E-Portfolio
Getting Search Engines to Find Your E-Portfolio
Summary
Legal and Ethical Issues Affecting Portfolios
Introduction
Copyright and Intellectual Property Rights
Works in The Public Domain
Public domain and the Internet
Copyrighting Your Portfolio
Should I copyright my portfolio?
How do I copyright my work?
How long does copyright protection last?
Can I apply for an international copyright?
What protection does copyrighting my work give me?
The Fair Use Doctrine and Your Portfolio
Educational fair use
Personal fair use
Creative fair use
Photographs, digital images, and copyright
Getting permission to use copyrighted material
Work-For-Hire Doctrine
Work-for-hire and portfolios
Work-for-hire and professional communicators
Joint Authorship
Deep linking
The Digital Millennium Copyright Act of 1998
Information Liability
Portfolios and Ethical Issues
Acknowledging your sources
Avoiding plagiarism
Professional organizations and ethical codes
Summary
Getting Feedback: Responding To and Revising Portfolios
Introduction
Importance of Feedback
Feedback During Invention
Feedback on Developed Drafts
Developing Criteria for Paper and Electronic Portfolios
Paper portfolios
Electronic portfolios
Establishing Feedback Criteria for Portfolio Workshops
Organization/structure
Contents
Range and variety of skills represented
Consistency/theme
Document design
Visual/graphic elements
Technological elements
Audience
Editing
Conducting a Workshop Session
Processing and Implementing Feedback
Editing
Summary
Portfolios and the Job Search-Getting Prepared
Introduction
Developing a Marketing Plan
Identifying your strengths and weaknesses
Interviewing a professional communicator
Finding a mentor
Identifying your market
Researching and collecting information on companies that employ technical and/or professional communicators
Learning the language of potential employers
Finding information on companies in your field
Conducting an Internet job search
Creating a network of contacts
Preparing or Updating Your Employment Documents
Preparing a current resume
Features of the standard resume
Double check everything
Tips for designing an effective resume
Writing the letter of application/cover letter
Tips for writing an effective letter of application
Organizing the letter of application
What not to say in your letter of application/cover letter
Summary
Using Portfolios During Interviews
Introduction
Preparing for the Job Interview
Know what to expect
Prepare answers to questions you might be asked
Inventory your soft skills
Prepare for behavior-based interview questions
Develop your own list of questions
Practice, practice, practice
Plan what to wear
Using Your Portfolio During the Job Interview
Integrate your portfolio into the interview
Tailor your portfolio for each interview
Do not include anything that someone can criticize
Know your portfolio backward and forward
Discuss any team efforts
Plan to show before-and-after samples
Leave behind copies of sample projects that are requested
Identifying and Handling Illegal or Inappropriate Questions
Discussing Salary
Responding to the Job Interview
Letter confirming the interview
Follow-up thank-you letter after the interview
Letter declining a job offer
Letter accepting a job offer
Summary
Conclusion
References and Additional Resources
Index

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