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| Preface | |
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| Understanding Professional Portfolios: An Overview | |
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| Introduction | |
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| What Is a Portfolio? | |
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| What Do All Portfolios Have In Common? | |
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| Why Consider Portfolios? | |
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| Portfolios and Career Professionals | |
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| Architects | |
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| Graphic designers | |
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| Teachers | |
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| Engineers | |
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| Portfolios and Technical and Professional Communicators | |
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| Types of Portfolios | |
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| Working portfolio | |
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| Academic portfolio | |
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| Assessment portfolio | |
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| Professional portfolio | |
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| Portfolio Formats | |
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| Paper portfolio | |
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| Electronic or digital portfolio e-portfolios | |
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| CD portfolio | |
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| Web-hosted portfolio | |
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| Organizational Strategies | |
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| Chronological order | |
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| Genre | |
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| Subject area | |
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| Practice to final product | |
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| Rank order | |
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| Individual and team projects | |
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| Theme/metaphor | |
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| Specialty concentrations | |
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| Hypertext links (electronic) | |
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| Combination | |
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| Analyzing Portfolios | |
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| Summary | |
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| Creating a Portfolio Identity | |
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| Introduction | |
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| Establishing a Professional Identity | |
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| Researching and Assessing Personality | |
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| Shaping a Professional Identity | |
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| Understanding the Rhetorical Situation of Your Portfolio | |
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| Purpose | |
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| Audience | |
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| Subject as representative skills | |
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| Categorizing Representative Skills | |
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| Technology skills | |
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| Graphic and design skills | |
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| Communication skills | |
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| Context | |
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| Summary | |
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| Portfolio Contents, Design, and Structure | |
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| Introduction | |
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| Considering Contents for the Portfolio | |
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| Portfolios are representative rather than comprehensive | |
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| Artifacts and contents of your portfolio | |
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| Matching Skills with Artifacts | |
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| Addressing employers' needs | |
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| Legal and ethical selection of materials | |
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| Visual elements | |
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| Understanding Theme and Metaphor | |
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| Theme through professional personality | |
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| Theme through personal interests | |
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| Conceptual theme | |
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| Theme through symbols | |
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| Creating a Portfolio Design Proposal and Table of Contents | |
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| Summary | |
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| Revising for Portfolio Quality | |
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| Introduction | |
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| Revision: A Recursive Process | |
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| Revising Locally | |
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| Revising for New Audiences and Purposes | |
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| Revising for Content | |
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| Amplifying: Representing Multiple Skills within a Single Document | |
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| Editing | |
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| Revising Globally | |
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| Organization | |
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| Integrating Theme and Consistency | |
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| More Than a Container: Contextualizing Artifacts | |
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| Overall Structure and Content | |
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| Table of contents | |
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| Introduction | |
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| Section introductions | |
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| Document context statements | |
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| Summary | |
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| The Electronic Portfolio | |
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| Introduction | |
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| Defining E-Portfolios | |
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| Purposes and Advantages of E-Portfolios | |
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| Purposes | |
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| Advantages | |
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| Contents of an E-Portfolio | |
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| Basic elements | |
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| The e-resume | |
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| Examples of your work | |
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| Reflections on your work | |
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| Planning E-Portfolios | |
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| Designing E-Portfolios | |
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| Principles of design | |
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| Other Gestalt issues | |
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| Creating Templates | |
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| Getting your template into HTML format | |
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| Getting your template into PowerPoint format | |
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| Adding Graphics | |
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| Creating graphics | |
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| Inserting graphics into the HTML document | |
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| Using Portable Document Format (PDF) Files | |
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| Saving Your E-Portfolio in HTML Format | |
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| Adding Auto-Run to Your E-Portfolio | |
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| Adding Audio to Your E-Portfolio | |
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| Uploading Your E-Portfolio | |
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| Getting Search Engines to Find Your E-Portfolio | |
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| Summary | |
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| Legal and Ethical Issues Affecting Portfolios | |
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| Introduction | |
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| Copyright and Intellectual Property Rights | |
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| Works in The Public Domain | |
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| Public domain and the Internet | |
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| Copyrighting Your Portfolio | |
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| Should I copyright my portfolio? | |
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| How do I copyright my work? | |
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| How long does copyright protection last? | |
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| Can I apply for an international copyright? | |
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| What protection does copyrighting my work give me? | |
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| The Fair Use Doctrine and Your Portfolio | |
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| Educational fair use | |
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| Personal fair use | |
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| Creative fair use | |
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| Photographs, digital images, and copyright | |
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| Getting permission to use copyrighted material | |
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| Work-For-Hire Doctrine | |
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| Work-for-hire and portfolios | |
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| Work-for-hire and professional communicators | |
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| Joint Authorship | |
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| Deep linking | |
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| The Digital Millennium Copyright Act of 1998 | |
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| Information Liability | |
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| Portfolios and Ethical Issues | |
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| Acknowledging your sources | |
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| Avoiding plagiarism | |
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| Professional organizations and ethical codes | |
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| Summary | |
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| Getting Feedback: Responding To and Revising Portfolios | |
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| Introduction | |
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| Importance of Feedback | |
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| Feedback During Invention | |
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| Feedback on Developed Drafts | |
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| Developing Criteria for Paper and Electronic Portfolios | |
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| Paper portfolios | |
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| Electronic portfolios | |
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| Establishing Feedback Criteria for Portfolio Workshops | |
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| Organization/structure | |
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| Contents | |
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| Range and variety of skills represented | |
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| Consistency/theme | |
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| Document design | |
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| Visual/graphic elements | |
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| Technological elements | |
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| Audience | |
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| Editing | |
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| Conducting a Workshop Session | |
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| Processing and Implementing Feedback | |
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| Editing | |
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| Summary | |
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| Portfolios and the Job Search-Getting Prepared | |
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| Introduction | |
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| Developing a Marketing Plan | |
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| Identifying your strengths and weaknesses | |
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| Interviewing a professional communicator | |
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| Finding a mentor | |
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| Identifying your market | |
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| Researching and collecting information on companies that employ technical and/or professional communicators | |
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| Learning the language of potential employers | |
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| Finding information on companies in your field | |
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| Conducting an Internet job search | |
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| Creating a network of contacts | |
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| Preparing or Updating Your Employment Documents | |
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| Preparing a current resume | |
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| Features of the standard resume | |
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| Double check everything | |
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| Tips for designing an effective resume | |
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| Writing the letter of application/cover letter | |
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| Tips for writing an effective letter of application | |
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| Organizing the letter of application | |
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| What not to say in your letter of application/cover letter | |
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| Summary | |
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| Using Portfolios During Interviews | |
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| Introduction | |
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| Preparing for the Job Interview | |
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| Know what to expect | |
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| Prepare answers to questions you might be asked | |
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| Inventory your soft skills | |
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| Prepare for behavior-based interview questions | |
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| Develop your own list of questions | |
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| Practice, practice, practice | |
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| Plan what to wear | |
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| Using Your Portfolio During the Job Interview | |
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| Integrate your portfolio into the interview | |
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| Tailor your portfolio for each interview | |
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| Do not include anything that someone can criticize | |
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| Know your portfolio backward and forward | |
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| Discuss any team efforts | |
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| Plan to show before-and-after samples | |
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| Leave behind copies of sample projects that are requested | |
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| Identifying and Handling Illegal or Inappropriate Questions | |
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| Discussing Salary | |
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| Responding to the Job Interview | |
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| Letter confirming the interview | |
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| Follow-up thank-you letter after the interview | |
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| Letter declining a job offer | |
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| Letter accepting a job offer | |
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| Summary | |
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| Conclusion | |
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| References and Additional Resources | |
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| Index | |