Entreprenuership Successfully Launching New Ventures and OneKey CourseCompass

ISBN-10: 013169569X
ISBN-13: 9780131695696
Edition: 2006
List price: $162.67
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Description: This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis  More...

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Book details

List price: $162.67
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 4/5/2005
Binding: Mixed Media
Pages: 504
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.036
Language: English

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process particularly opportunity recognition and feasibility analysis.A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm.For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

Decision to Become an Entrepreneur
Introduction to Entrepreneurship
Developing Successful Business Ideas
Recognizing Opportunities and Generating Ideas
Feasibility Analysis
Industry and Competitor Analysis
Developing an Effective Business Model
Moving from an Idea to an Entrepreneurial Firm
Building a New Venture Team
Assessing a New Venturersquo;s Financial Strength and Viability
Preparing the Proper Ethical and Legal Foundation
Writing a Business Plan
Getting Financing or Funding
Managing and Growing an Entrepreneurial Firm
Unique Marketing Issues
The Importance of Intellectual Property
Preparing for and Evaluating the Challenges of Growth
Strategies for Firm Growth
Franchising
Glossary
Name Index
Subject Index
Company Index
Photo Credits

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