Entreprenuership Successfully Launching New Ventures and OneKey CourseCompass

Name: Entreprenuership Successfully Launching New Ventures and OneKey CourseCompass
Price: 11.99 USD
Availability: InStock
ISBN: 9780131695696

ISBN-10: 013169569X

ISBN-13: 9780131695696

Edition: 2006

Authors: Bruce R. Barringer, R. Duane Ireland

List price: $162.67

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Description:

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process particularly opportunity recognition and feasibility analysis.A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and…

Book details

List price: $162.67
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 4/5/2005
Binding: Mixed Media
Pages: 504
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.036
Language: English



Decision to Become an Entrepreneur


Introduction to Entrepreneurship


Developing Successful Business Ideas


Recognizing Opportunities and Generating Ideas


Feasibility Analysis


Industry and Competitor Analysis


Developing an Effective Business Model


Moving from an Idea to an Entrepreneurial Firm


Building a New Venture Team


Assessing a New Venturersquo;s Financial Strength and Viability


Preparing the Proper Ethical and Legal Foundation


Writing a Business Plan


Getting Financing or Funding


Managing and Growing an Entrepreneurial Firm


Unique Marketing Issues


The Importance of Intellectual Property


Preparing for and Evaluating the Challenges of Growth


Strategies for Firm Growth


Franchising


Glossary


Name Index


Subject Index


Company Index


Photo Credits