Making Innovation Work How to Manage It, Measure It, and Profit from It

ISBN-10: 0131497863

ISBN-13: 9780131497863

Edition: 2006

List price: $39.99 Buy it from $3.00
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Description:

You have to be dynamic and innovative to stay a step ahead of the competition, sometimes in fact, just to stay in business! But profitable innovation doesn't just happen. It must be managed, measured, executed on...and too few companies know how to do that well.Now, for the first time, Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience - as well as the most thorough review of innovation research ever performed. They'll show you what works, what doesn't, and how to use all your management tools to dramatically increase the pay-off from your innovation investments.You'll learn how to define the right strategy effective innovation; how to structure your organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize your team to deliver, and much more. And, since "you can't manage what you can't measure," this book offers the first authoritative guide to using metrics at every step of the innovation process - from idea creation and selection through prototyping and commercialisation.Innovation isn't magic, but it can be. Innovation is more critical than ever. Now discover how to deliver it - consistently, and join the ranks of the high-performing companies that are making headlines.
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Book details

List price: $39.99
Copyright year: 2006
Publisher: Wharton School Publishing
Publication date: 7/22/2005
Binding: Hardcover
Pages: 368
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Tony Davila heads the Entrepreneurship Department and the Entrepreneurship and Innovation Center at IESE Business School in Barcelona. He was previously on the faculty of the Graduate School of Business at Stanford University and a visiting professor at the Harvard Business School. He has a doctorate from Harvard Business School.

Introduction
Driving Success: How You Innovate Determines What You Innovate
Innovation Is the Power to Redefine the Industry
The Innovation Imperative: Driving Long-Term Growth in Top and Bottom Lines
How to Make Innovation Work: How You Innovate Determines What You Innovate
The Rules of Innovation
Exert Strong Leadership on Innovation Direction and Decisions
Integrate Innovation into the Business Mentality
Match Innovation to Company Strategy
Manage the Natural Tension Between Creativity and Value Capture
Neutralize Organizational Antibodies
Cultivate an Innovation Network Beyond the Organization
Create the Right Metrics and Rewards for Innovation
Summary: The Innovation Company
Mapping Innovation: What Is Innovation and How Do You Leverage It? A New Model of Strategic Innovation
Business Model Change
Value Proposition
Supply Chain
Target Customer
Technology Change
Product and Service Offerings
Process Technologies
Enabling Technologies
Three Types of Innovation
Incremental Innovation
Semi-Radical Innovation Radical Innovation
Ersatz Radical Innovation
Disruptive Technologies
Innovation Model and the Innovation Rules
Choosing Your Destiny: How to Design a Winning Innovation Strategy
Choosing the Right Strategy
Play-to-Win or Play-Not-to-Lose Strategies
Play-to-Win Strategy
Play-Not-to-Lose Strategy
Too Much of a Good Thing
Clearly Defined Innovation Strategy Drives Change
Do You Select an Innovation Strategy? Internal Factors
External Factors
Risk Management and Innovation Strategy
Innovation Strategy: The Case of the Pharmaceutical Industry
Attempts to Solve the Innovation Problem
Changing the Innovation Approach
Strategy and the Innovation Rules
Organizing for Innovation: How to Structure a Company for Innovation
Organizing for Innovation
Developing an Internal Marketplace for Innovation
Balancing Creativity and Value Creation
The Balance Changes as the Organization Matures
Five Steps to Balancing Creative and Commercial Markets
Outsourcing Innovation
Making Good Use of Your Partners
Integrating Innovation Within the Organization
The Value of Networks and Innovation Platforms
The Corporate Venture Capital Model
The Ambidextrous Organization
The Leadership Role
Organization and the Innovation Rules
Management Systems: Designing the Process of Innovation
Systems and Processes Make Things Happen
The Objectives of Well-Designed Innovation Systems
Choosing and Designing Innovation Systems
Systems for Ideation: Seeing the Gaps
Structured Idea Management
Experimentation
Prototyping
Making Deals
Innovation That Fits
Management Systems Comparison
Electronic Collaboration
Management Systems and the Innovation Rules
Illuminating the Pathway: How to Measure Innovation
To Measure or Not to Measure? What Gets Measured Gets Done
The Three Roles of a Measurement System
A Balanced Scorecard for Measuring Innovation
The Business Model for Innovation
Inputs, Processes, Outputs, and Outcomes
From the Business Model to the Measurement System
Designing and Implementing Innovation Measurement Systems
Measures for Ideation
Measuring Your Innovation Portfolio
Measuring Execution and Outcomes of Innovation
Measuring Sustainable Value Creation
The Barriers to Effective Performance
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