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From Ice Cream to the Internet Using Franchising to Drive the Growth and Profits of Your Company

ISBN-10: 013149421X
ISBN-13: 9780131494213
Edition: 2005
Authors: Scott A. Shane
List price: $34.99
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Description: Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a  More...

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Book details

List price: $34.99
Copyright year: 2005
Publisher: Wharton School Publishing
Publication date: 1/11/2005
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.946
Language: English

Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system. Unlike competitive books, From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors, not franchisees. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don t? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion, and more. Clear and engaging, this book brings together previously inaccessible research on a wide range of crucial issues, from establishing margins to navigating the legal and institutional challenges of franchising.

About the Author Dr. Scott A. Shaneis Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University. The author of numerous scholarly articles on franchising, Dr. Shane has consulted with many current and potential franchisors on the topics outlined in this book. Dr. Shane has also written or edited seven other business books including:Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; Academic Entrepreneurship: University Spinoffs and Wealth Creation;A General Theory of Entrepreneurship: The Individual-Opportunity Nexus; Entrepreneurship: A Process Perspective;andFoundations of Entrepreneurship.Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania. copy; Copyright Pearson Education. All rights reserved.

Acknowledgments
Introduction
Is Franchising Right for Your Industry?
The Advantages of Franchising
The Disadvantages of Franchising
What Business Concepts Can Be Franchised?
Policies for Successful Franchising
Franchisee Support and Assistance
Territorial Strategies
Pricing Franchises
Successful Franchise Expansion Strategies
The Legal and Institutional Environment for Franchising
Recruiting, Selecting, and Managing Franchisees
Conclusions
Index

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