Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

ISBN-10: 0131467506
ISBN-13: 9780131467507
Edition: 2005
Authors: C. K. Prahalad
List price: $29.99
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Description: The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least  More...

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Book details

List price: $29.99
Copyright year: 2005
Publisher: Wharton School Publishing
Binding: Mixed Media
Pages: 432
Size: 6.00" wide x 9.50" long x 1.75" tall
Weight: 1.892
Language: English

The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least expect it: at the bottom of the pyramid. Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive. CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid"(BOP) markets.

Preface
About the Author
The Fortune at the Bottom of the Pyramid
The Market at the Bottom of the Pyramid
The Power of Dominant Logic
The Nature of the BOP Market
There Is Money at the BOP
Access to BOP Markets
The BOP Markets Are Brand Conscious
The BOP Market Is Connected
BOP Consumers Accept Advanced Technology Readily
The Market Development Imperative
Create the Capacity to Consume
The Need for New Goods and Services
Dignity and Choice
Trust Is a Prerequisite
Benefits to the Private Sector
Products and Services for the BOP
A Philosophy for Developing Products and Services for the BOP
Twelve Principles of Innovation for BOP Markets
Making It Happen
Conclusion
BOP: A Global Opportunity?
Engaging the BOP
Local Growth Opportunities
Learning to Grow
Local Innovations and Global Opportunity
BOP Solutions for Developed Markets
Lessons for MNCs from BOP Markets
Captial Intensity
Sustainable Development
Innovations
The Cost of Managing
Learning to Live in a Network of Relationships
The Ecosystem for Wealth Creation
Market-Oriented Ecosystem
Ecosystems for a Developing Country
Learning the Sanctity of Contracts
Reducing Inequities in Contracts
Building Governance Capabilities Among the Poor
Reducing Corruption: Transaction Governance Capacity
Are the Poor Poor?
TGC
Building TGC
The Andhra Pradesh e-Governance Story
eSeva
Center for Good Governance
Impediments
Lessons from the Andhra Pradesh Experiment
Appendix: List of eSeva Services
Development as Social Transformation
Development as Social Transformation
Breaking Down Barriers to Communication
BOP Consumers Upgrade
Gaining Access to Knowledge
Identity for the Individual
Women Are Critcal for Development
Evolving Checks and Balances
The Real Test: From the Pyramid to the Diamond
Innovative Practices at the Bottom of the Pyramid
The Market at the Bottom of the Pyramid
Casas Bahia: Fulfilling a Dream
CEMEX: Innovation in Housing for the Poor
Known Problems and Known Solutions: What Is the Missing Link?
The Annapurna Salt Story: Public Health and Private Enterprise
Selling Health: Hindustan Lever Limited and the Soap Market
Known Problems and Unique Solutions
Jaipur Foot: Challenging Convention
The Aravind Eye Care System: Delivering the Most Precious Gift
Known Problems and Systemwide Reform
ICICI Bank: Innovations in Finance
The ITC e-Choupal Story: Profitable Rural Transformation
The EID Parry Story On CD
Scaling Innovations
The Voxiva Story
Innovations in Energy: E+Co's Investment in Tecnosol On CD
Creating Enabling Conditions for the Development of the Private Sector - On CD
Citizen Centricity: E-Governance in Andhra Pradesh On CD
Biography
Index
III
Casas Bahia (3:54)
CEMEX (3:07)
Annapurna Salt (4:05)
Hindustan Lever Limited (4:16)
Jaipur Foot (4:40)
Aravind Eye Care (6:08)
ICICI Bank (4:23)
ITC e-Choupal (4:08)
EID Parry (4:12)
Voxiva (3:33)
E+Co/Tecnosol (4:34)
Andhra Pradesh (3:30)
Interactive practices text in PDF format
The EID Parry Story
Innovations in Energy: E+Co's Investment in Tecnosol
Citizen Cent

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