CONSUMER BEHAVIOUR >CANADIAN<

ISBN-10: 0131463047
ISBN-13: 9780131463042
Edition: 1st
Author(s): SCHIFFMAN
List price: $108.20
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List Price: $108.20
Edition: 1st
Publisher: PEARSON
Weight: 3.080

Part 1: Introduction to Consumer Behaviour 1. Introduction to Consumer Behaviour 2. Consumer Research Appendix to Part 1: Consumer Behaviour and Marketing Strategy Part 2: Internal Influences on Consumer Behaviour 3. Motivation and Involvement 4. Personality, Self-Image, and Life Style 5. Consumer Perception 6. Consumer Learning 7. Consumer Attitude Formation and Change 8. Communication and Consumer Behaviour Part 3: External Influences on Consumer Behaviour 9. The Influence of Culture on Consumer Behaviour 10. Subcultures and Consumer Behaviour 11. Social Class and Consumer Behaviour 12. Reference Groups and Family 13. Consumer Influence and the Diffusion of Innovations Part 4: Consumer Decision Making 14. Consumer Decision Making I: The Process - Problem Recognition, Information Search, and Alternative Evaluation 15. Consumer Decision Making II: The Outcomes - Purchase, Post-purchase Case Appendix Glossary Company Index Name Index Subject Index

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