Marketing Management

ISBN-10: 0131457578
ISBN-13: 9780131457577
Edition: 12th 2006 (Revised)
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Description: This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

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Book details

List price: $166.67
Edition: 12th
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 816
Size: 8.80" wide x 11.15" long x 1.25" tall
Weight: 4.576

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the world. In addition to his academic research and teaching, Professor Schultz maintains an active schedule of training and consulting with organizations interested in developing and implementing principles of social marketing. He has worked on projects for a variety of organizations, including the Environmental Protection Agency, National Institute of General Medical Science, National Institute of Justice, Keep America Beautiful, California Integrated Waste Management Board, and Opower. His work has been featured in Business Week, the NY Times, BBC International, National Public Radio, Time Magazine, and numerous other media outlets.Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Chicago. Kellogg was voted the �Best Business School� for six years in Business Week�s survey of United States business schools. It is also rated as the �Best Business School for the Teaching of Marketing.� Professor Kotler has significantly contributed to Kellogg�s success through his many years of research and teaching there.He received his master�s degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.Professor Kotler is the author of Marketing Management, the most widely adopted marketing book in MBA programs; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; High Visibility; Social Marketing; Marketing Places; Marketing for Hospitality and Tourism; Museum Strategy and Marketing; Standing Room Only; The Marketing of Nations, and Kotler on Marketing. He has published over 100 articles in leading journals, several of which have received best-article awards.He has been Chairman of the College of Marketing of the Institute of Management Sciences, Director of the American Marketing Association, Trustee of the Marketing Science Institute, Director of the MAC Group, former member of the Yankelovich Advisory Board, and member of the Copernicus Advisory Board. He has been a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation.

Marketing in the Twenty-First Century
Adapting Marketing to the New Economy (NEW)
Building Customer Satisfaction, Value, and Retention
Winning Markets: Market-Oriented Strategic Planning
Gathering Information and Measuring Market Demand
Scanning the Marketing Environment
Analyzing Consumer Markets and Buyer Behaviour
Analyzing Business Markets and Buyer Behaviour
Dealing with the Competition
Identifying Market Segments and Selecting Target Markets
Positioning and Differentiating the Market Offering Through the Product Life Cycle
Developing New Market Offerings
Designing Global Market Offerings
Setting the Product and Branding Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs
Designing and Managing Value Networks and Marketing Channels
Managing Retailing, Wholesaling, and Market Logistics
Managing Integrated Marketing Communications
Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing
Managing the Sales Force
Managing the Total Marketing Effort

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