Sports Marketing A Strategic Perspective

ISBN-10: 0131440772
ISBN-13: 9780131440777
Edition: 3rd 2005
Authors: Matthew D. Shank
List price: $164.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Writing a Scientific Report Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $164.00
Edition: 3rd
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 10/1/2004
Binding: Paperback
Pages: 624
Size: 8.25" wide x 9.75" long x 1.00" tall
Weight: 2.486
Language: English

Preface
Contingency Framework for Strategic Sports Marketing
Emergence of Sports Marketing
Contingency Framework for Strategic Sports Marketing
External and Internal Contingencies
Planning for Market Selection Decisions
Research Tools for Understanding Sports Consumers
Understanding Participants as Consumers
Understanding Spectators as Consumers
Segmentation, Targeting, and Positioning
Planning the Sports Marketing Mix
Sports Product Concepts
Managing Sports Products
Promotion Concepts
Promotion Mix Elements
Sponsorship Programs
Distribution Concepts
Pricing Concepts
Pricing Strategies
Implementing and Controlling the Strategic Sports Marketing Process
Implementing and Controlling the Strategic Sports Marketing Process
Career Opportunities in Sports Marketing
Sports Marketing Sites of Interest on the Internet
Glossary
Photo Credits
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×