Sports Marketing A Strategic Perspective

Name: Sports Marketing A Strategic Perspective
Price: 6.56 USD
Availability: InStock
ISBN: 9780131440777

ISBN-10: 0131440772

ISBN-13: 9780131440777

Edition: 3rd 2005

Authors: Matthew D. Shank

List price: $164.00

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Book details

List price: $164.00
Edition: 3rd
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 10/1/2004
Binding: Paperback
Pages: 624
Size: 8.25" wide x 9.75" long x 1.00" tall
Weight: 2.486
Language: English



Preface



Contingency Framework for Strategic Sports Marketing



Emergence of Sports Marketing



Contingency Framework for Strategic Sports Marketing



External and Internal Contingencies



Planning for Market Selection Decisions



Research Tools for Understanding Sports Consumers



Understanding Participants as Consumers



Understanding Spectators as Consumers



Segmentation, Targeting, and Positioning



Planning the Sports Marketing Mix



Sports Product Concepts



Managing Sports Products



Promotion Concepts



Promotion Mix Elements



Sponsorship Programs



Distribution Concepts



Pricing Concepts



Pricing Strategies



Implementing and Controlling the Strategic Sports Marketing Process



Implementing and Controlling the Strategic Sports Marketing Process



Career Opportunities in Sports Marketing



Sports Marketing Sites of Interest on the Internet


Glossary


Photo Credits


Index