Guide to Media Relations

Name: Guide to Media Relations
Price: 7.79 USD
Availability: InStock
ISBN: 9780131405677

ISBN-10: 0131405675

ISBN-13: 9780131405677

Edition: 2004

Authors: Irv Schenkler, Tony Herrling

List price: $35.80

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For courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications. Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. Using a…

Book details

List price: $35.80
Copyright year: 2004
Publisher: Prentice Hall PTR
Publication date: 7/3/2003
Binding: Paperback
Pages: 144
Size: 5.50" wide x 7.75" long x 0.50" tall
Weight: 0.330
Language: English



Introduction



Plot Your Course: Setting Your Media Strategy


Understanding the media in general


Analyzing your channels to the media



Cast Your Line: Developing Proactive Media Relations


Developing a newsworthy message


Getting to know your important reporters


Using your media channels effectively


Engaging media professionals



Caught on the Hook: Responding to Media Calls


Preparing for media interviews


Executing the interview



Count the Catch: Dealing with the Financial Media


Routine financial information


Transformational events



Batten Down the Hatches: Handling the Media in a Crisis


Understanding the media in crises


Choosing a response strategy


Developing tactics for handling the media


Bibliography


Index