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    FRAMEWORK FOR MARKETING MGMT.>

    ISBN-10: 0131213458
    ISBN-13: 9780131213456
    Author(s): KOTLER
    Buy it from: $14.19
    This item will ship on Monday, September 22 .

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    List Price: $89.23
    Edition: 1st
    Publisher: PEARSON

    Understanding Marketing Management
    Defining Marketing for the 21<sup>st</sup> Century
    Developing and Implementing Marketing Strategies and Plans
    Understanding Markets, Market Demand, and the Marketing Environment
    Connecting with Customers
    Creating Customer Value, Satisfaction, and Loyalty
    Analyzing Consumer Markets
    Analyzing Business Markets
    Identifying Market Segments and Targets
    Building Strong Brands
    Creating Brand Equity
    Creating Positioning and Dealing with Competition
    Shaping the Market Offerings
    Setting Product Strategy and Marketing Through the Life Cycle
    Designing and Managing Services
    Developing Pricing Strategies and Programs
    Delivering Value
    Designing and Managing Value Networks and Channels
    Managing Retailing, Wholesaling, and Logistics
    Communicating Value
    Designing and Managing Integrated Marketing Communications
    Managing Mass Communications
    Managing Personal Communications
    Creating Successful Long-Term Growth
    Managing Marketing in the Global Economy

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