CANADIAN MARKETING IN ACTION

Name: CANADIAN MARKETING IN ACTION
Availability: OutOfStock
ISBN: 9780131200913

ISBN-10: 0131200917

ISBN-13: 9780131200913

Edition: 6th 2004

Authors: TUCKWELL

List price: $69.48

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Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.

Book details

List price: $69.48
Edition: 6th
Copyright year: 2004
Publisher: PEARSON
Publication date: 1/1/2004




Marketing Today



The Importance of Marketing



Marketing Environments



Marketing Planning



Strategic Marketing Planning



Marketing Research



Buying Behaviour and Market Segmentation



Consumer Buying Behaviour



Market Segmentation



Business-to-Business Marketing and Organizational Buying Behaviour



Product



Product Strategy



Product Management



Price



Price Strategy and Determination



Price Management



Distribution



Distribution and Logistics Management



Wholesaling and Retailing



Marketing Communications



Marketing Communications: Advertising and Public Relations



Marketing Communications: Sales Promotion, Personal Selling, Event Marketing, and Sponsorships



Emerging Directions In Marketing



Direct Marketing and Internet Marketing



Services and Not-for-Profit Marketing



Global Marketing



The Financial Implications of Marketing Practice


Cases


Glossary


Index