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| Foreword | |
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| Introduction | |
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| A Crash (or Collision) Course: A History of Data Warehousing | |
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| The Current State of Data Warehousing and E-Commerce | |
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| It's the Data, Stupid! | |
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| The Means to Many Ends | |
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| Business Trends and the Use of Data | |
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| Technological Underpinnings | |
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| Data Warehousing and E-Commerce at Tiosa Corporation | |
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| The New Economy: What Is It, Anyway? | |
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| Channels. The Value Chain | |
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| Channels and the Value Chain | |
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| Integration | |
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| Tiosa Corporation's Value Chain and Channels | |
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| Enterprise IT Architecture for the Digital Economy | |
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| Why Do IT Architecture? | |
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| Who's Doing IT Architecture? | |
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| What is an IT Architecture, Anyway? | |
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| Components of an IT Architecture | |
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| Developing and Using a Data Architecture for E-Commerce | |
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| Tiosa Group Initiates Data Architecture Management | |
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| Output: Turning Data into Information | |
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| Successively Broader Scopes of Data | |
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| Interactive and Exploratory Data Analysis | |
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| Meta-data for E-Commerce and Beyond | |
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| The Business Intelligence Dissemination Lifecycle | |
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| E-Business Intelligence at Tiosa Group | |
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| Keeping the Data Around: Representation and Storage | |
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| Data Representation: Logical Data Storage | |
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| Structured and Unstructured Data | |
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| Physical Data Storage | |
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| Data-Hardware Interfaces for E-Commerce | |
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| Data Storage for E-Commerce at Tiosa Group | |
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| Input-Moving the Data Around | |
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| E-Commerce Data Integration | |
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| Data-Integration Infrastructure | |
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| XML, XML, and More XML | |
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| Transforming Data | |
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| Successively Broader Scopes of Data Integration | |
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| Enhancing the Data: Customer Matching and Householding | |
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| Assimilating External Data | |
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| Knowledge Management: The Input is the Issue | |
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| E-Commerce Data Movement at Tiosa Group | |
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| Data as a Product | |
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| E-Commerce and the Data Value Chain | |
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| A History of Data as a Product | |
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| E-Commerce Impact on Data Resources | |
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| Data Ownership | |
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| Data Specifications and Quality Data | |
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| Profiling of Production Data Resources | |
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| Refinement of Production Data Resources | |
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| The Data Product at Tiosa Group | |
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| Managing the Data Side of E-Commerce Projects | |
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| Project Management, in General-And Briefly | |
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| Tasks and Deliverables in an E-Commerce Project | |
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| Skills and Staffing: The E-Commerce Data Dream Team | |
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| Planning and Scheduling | |
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| The Next Project: E-Business Intelligence | |
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| Tiosa and the E-Commerce Data Dream Team | |
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| Case Studies: E-Business Data Management and Data Warehousing | |
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| Electronic Banking: EbizPioneer | |
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| Retail B2C: EbizDelivery | |
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| Financial B2C: EbizMoney | |
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| Financial B2B: EbizGlobal | |
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| Manufacturing B2B: EbizToolz | |
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| Outsourced E-Business Intelligence: EbizBI | |
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| Data Warehousing Versus E-Commerce? | |
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| E-Commerce Software Standards | |
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| Data Versus Objects? | |
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| Resolution and Accommodation? | |
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| Tiosa Group: One Last Visit | |
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| A Data E-Technologies Product Catalog | |
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| Web Analytics | |
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| Business Intelligence | |
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| Online Analytical Processing (OLAP) | |
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| Turnkey Data Marts | |
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| Data Mining | |
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| Enterprise Information Portals | |
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| Specialized Database Products: Main-memory, XML, and Federated DBMS | |
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| Virtual Data Warehousing | |
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| Data Enrichment | |
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| Customer Data Vendors | |
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| Product Data Vendors | |
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| Payment Processing and Tax Data Vendors | |
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| Extract, Transform, and Load (ETL) | |
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| Knowledge Management | |
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| Application Servers | |
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| B2C E-Commerce Servers | |
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| B2B E-Commerce Servers | |
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| Middleware and Enterprise Application Integration | |
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| Relational DBMS | |
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| Java and Object-Oriented Development | |
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| XML Development | |
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| Meta-data Management | |
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| Database Administration Tools | |
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| Appendix: How to Read a Data Model Diagram | |
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| Bibliography and Recommended Reading | |
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| Index | |