V. Kumarwas recently honored as one of the worldrsquo;s top five-ranked marketing scholars. He has taught and consulted for many Global Fortune 500 firms and universities, and has published award-winning articles in many scholarly journals and business publications, including theHarvard Business Reviewand theJournal of Marketing. Kumar has co-authored textbooks on marketing research, including his recentCustomer Relationship Management: A Databased Approach. His current research focuses on brand management, word-of-mouth marketing, international diffusion models, and customer relationship management.