Gaining and Sustaining Competitive Advantage

ISBN-10: 0130307947

ISBN-13: 9780130307941

Edition: 2nd 2002

Authors: Jay B. Barney

List price: $160.00
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Book details

List price: $160.00
Edition: 2nd
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 5/22/2001
Binding: Hardcover
Pages: 600
Size: 7.25" wide x 9.50" long x 1.25" tall
Weight: 2.288
Language: English

The Logic of Strategic Analysis
What Is Strategy?
What Is Performance?
Evaluating Environmental Threats
Evaluating Environmental Opportunities
Evaluating Firm Strengths and Weaknesses: The Resource-Based View
Business Strategies
Vertical Integration Strategies
Cost Leadership
Product Differentiation
Flexibility: Real Options Analysis Under Risk and Uncertainty
Tacit Collusion
Corporate Strategies
Strategic Alliances
Corporate Diversification
Organizing to Implement Corporate Diversification
Merger and Acquisition
International Strategies
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