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Marketing on the Internet Principles of On-Line Marketing

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ISBN-10: 0130105856

ISBN-13: 9780130105851

Edition: 1999

Authors: Judy Strauss, Raymond D. Frost

List price: $52.67
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This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.
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Book details

List price: $52.67
Copyright year: 1999
Publisher: Routledge
Publication date: 3/1/1999
Binding: Paperback
Pages: 416
Size: 7.01" wide x 9.25" long x 0.59" tall
Weight: 1.298