Marketing of Agricultural Products

ISBN-10: 0130105848

ISBN-13: 9780130105844

Edition: 9th 2002 (Revised)

List price: $183.20
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Description: For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.

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Book details

List price: $183.20
Edition: 9th
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 7/19/2001
Binding: Hardcover
Pages: 544
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.948
Language: English

Preface
About the Authors
The Framework of the Marketing Problem
Introduction to Food Marketing
Analyzing Agricultural and Food Markets
Agricultural Production and Marketing
Food Markets and Institutions
Food Consumption and Marketing
Food Processing and Manufacturing
Food Wholesaling and Retailing
The International Food Market
Prices and Marketing Costs
Price Analysis and the Exchange Function
Competition in Food Markets
Farm and Food Prices
Food Marketing Costs
Functional and Organizational Issues
The Changing Organization of Food Markets
Cooperatives in the Food Industry
Market Development and Demand Expansion
Market and Bargaining Power
Market Information
Standardization and Grading
Transportation
Storage
Risk Management and the Futures Market
The Government and Food Marketing
Government Price, Income, and Marketing Programs
Food Marketing Regulations
Commodity Marketing
Livestock and Meat Marketing
Milk and Dairy Product Marketing
Poultry and Egg Marketing
Grain Marketing
Cotton and Textile Marketing
Tobacco and Tobacco Product Marketing
Fruit and Vegetable Marketing
Glossary
Index
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