Marketing of Agricultural Products

Name: Marketing of Agricultural Products
Price: 92.29 USD
Availability: InStock
ISBN: 9780130105844

ISBN-10: 0130105848

ISBN-13: 9780130105844

Edition: 9th 2002 (Revised)

Authors: Richard L. Kohls, Joseph N. Uhl

List price: $183.20

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For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.

Book details

List price: $183.20
Edition: 9th
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 7/19/2001
Binding: Hardcover
Pages: 544
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 3.058
Language: English



Preface


About the Authors



The Framework of the Marketing Problem



Introduction to Food Marketing



Analyzing Agricultural and Food Markets



Agricultural Production and Marketing



Food Markets and Institutions



Food Consumption and Marketing



Food Processing and Manufacturing



Food Wholesaling and Retailing



The International Food Market



Prices and Marketing Costs



Price Analysis and the Exchange Function



Competition in Food Markets



Farm and Food Prices



Food Marketing Costs



Functional and Organizational Issues



The Changing Organization of Food Markets



Cooperatives in the Food Industry



Market Development and Demand Expansion



Market and Bargaining Power



Market Information



Standardization and Grading



Transportation



Storage



Risk Management and the Futures Market



The Government and Food Marketing



Government Price, Income, and Marketing Programs



Food Marketing Regulations



Commodity Marketing



Livestock and Meat Marketing



Milk and Dairy Product Marketing



Poultry and Egg Marketing



Grain Marketing



Cotton and Textile Marketing



Tobacco and Tobacco Product Marketing



Fruit and Vegetable Marketing


Glossary


Index