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Start Right in E-Business

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ISBN-10: 0124499775

ISBN-13: 9780124499775

Edition: 2001

Authors: Bennet Lientz, Kathryn Rea

List price: $99.95
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Description:

This text provides a guide to implementing and expanding e-business successfully. It presents a step-by-step approach for changing a business and implementing e-business.
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Book details

List price: $99.95
Copyright year: 2001
Publisher: Routledge
Publication date: 9/11/2000
Binding: Paperback
Pages: 352
Size: 9.02" wide x 5.98" long x 0.75" tall
Weight: 1.188
Language: English

Preface
About the Authors
Get Started in E-Business
Introduction
E-Business Concepts
E-Business Activities
Actions in E-Business Implementation
The Benefits of E-Business Success
Debunking Some E-Myths
Nine Principles for E-Business Implementation
Comparative Factors for E-Business Implementation
How to Use This Book
E-Business Examples
Critical Success Factors for E-Business Implementation
Glossary
What to Do Next
Your E-Business Implementation Roadmap
E-Business Challenges
Factors Affecting E-Business Success
Your E-Business Strategy
E-Business Project Concept
E-Business Project Planning
Getting Management Approval
E-Business Examples
E-Business Lessons Learned
What to Do Next
Collect Information on the Business Processes and Technology
Action 1: Understand Your Business
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 2: Select the Activities for E-Business
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 3: Assess E-Business Trends and Competition
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 4: Set Your Technology Direction for E-Business
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 5: Collect Information for E-Business
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Define How E-Business Will Work for You
Action 6: Analyze Information for E-Business
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 7: Define Your New E-Business Transactions and Workflow
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Prepare for Your E-Business Implementation
Action 8: Define and Measure E-Business Success
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 9: Develop Your E-Business Implementation Strategy
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 10: Perform Your E-Business Marketing Activities
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Implement Your E-Business
Action 11: Plan Your E-Business Implementation
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 12: Execute Your E-Business Implementation
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Action 13: Follow Up after Your E-Business Implementation
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Address E-Business Issues
E-Business Implementation and Operations Outsourcing
Introduction
Milestones
Methods for E-Business
E-Business Examples
E-Business Lessons Learned
What to Do Next
Address Specific E-Business Implementation Issues
Introduction
Technology Issues
Management Issues
Business Activity Issues
Vendor Issues
Organization Issues
Conclusions
The Magic Cross Reference
Index