How to Build a Thriving Fee-for-Service Practice Integrating the Healing Side with the Business Side of Psychotherapy

ISBN-10: 0124179452
ISBN-13: 9780124179455
Edition: 1999
Authors: Laurie Kolt
List price: $67.95 Buy it from $19.59
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Description: Therapists with first class clinical skills can find themselves totally unprepared to succeed in the world of private practice. This work offers a crash course in small business management as it applies to therapists.

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Book details

List price: $67.95
Copyright year: 1999
Publisher: Elsevier Science & Technology Books
Publication date: 8/26/1999
Binding: Paperback
Pages: 258
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

Therapists with first class clinical skills can find themselves totally unprepared to succeed in the world of private practice. This work offers a crash course in small business management as it applies to therapists.

Laurie Kolt, Ph.D., is an award-winning and nationally respected practice-building consultant. She is a frequently invited presenter for continuing education workshops, seminars, and keynote addresses for national, state, and local therapy organizations.The author of numerous training manuals, she has written over 100 articles on practice development and goal setting. Her work has also been featured in the APA Monitor, Psychotherapy Finances, The APA Independent Practitioner, ACA's Counseling Today, The APA Division of Psychotherapy Bulletin, Practice Management Monthly, and the San Diego Daily Transcript.Dr. Kolt strives to be accessible to individual practitioners. She distributes a practice newsletter, provides training through her website at http://www.kolt.com. and works one-on-one with clinicians across the country.Dr. Kolt has a thriving practice in San Diego, California, and has been in private practice for 19 years. She is a clinical and organizational/industrial psychologist, marriage and family therapist, and career development researcher. Through her consulting firm, Kolt Consulting, she has been instrumental in building practices across 43 states and 4 countries.

Foreword
Preface
About the Author
Private Practice in Transition
A Cycle of Change
Building Your Ideal Practice
Business Training Is Creative and Fun
Challenges and Opportunities
All Professions Change
How and Why Private Practice Is Changing
Reclaiming Our Identity
The Challenge of Change
What Holds Practitioners Back?
Fifteen Attributes of a Successful, High-Volume Practitioner
Some Thoughts You Might Have
Exercise: Your Ideal Practice: A Guided Visualization
Crisis versus Opportunity: Shifting Your Attitude
Assignment: Understanding a Business Mindset
Choosing a Strategic Specialty
Are You a Generalist or a Specialist?
How Talking Like a Specialist Works
Choosing a Clinical Specialty
Turning Your Clinical Specialty into a Market Niche
Market Niche Specialties
Health Psychology Specialties
Common Market Niches with a Special Perspective
New and Timely Market Niches
Exercise: Choosing Your Market Niche
Assignment: Research Your Market Niche
Developing Your Marketing Plans
Marketing for Therapists: Exploring the Opportunities
Each of Us Is Unique
Twenty Marketing Ideas to Build Your Practice
Why Marketing Is Good Business
Integrated Marketing
A Summary on Marketing
Marketing Flow Chart
Exercise: Building Your Annual Marketing Plan
Assignment: Laying the Foundation and Building Momentum
How to do Seminars, Workshops, Writing, and Large-Scale Projects
Win-Win-Win Goals
Speaking Engagements: Seminars, Workshops, and Keynotes
Professional Writing
Marketing Therapy-Related Services and Products
Exercise: Public Speaking--Finding Your Purpose and Message
Exercise: Exploring the Writer within You
Assignment: Preparing to Reach the Public
Giving Psychology Away
Working with the Media: Television, Newspapers, and Radio
Television Interviews
Print Interviews
Working in Radio
After Your Media Interview or Show
National Media Exposure
Mobilizing Our Profession
Exercise: Contacting the Media
Assignment: Start Giving Psychology Away
Anatomy of a Small Business
Why Write a Business Plan?
What Is a Business Plan?
How to Write a Business Plan
Exercise: Design Your Business Plan
Assignment: Complete Your Executive Summary
Starting a New Office or Relocating
Different Ways to Begin
A Primer for Graduate Students
Relocating an Existing Office
Build in Practice Success from the Beginning
How to Find an Office
Office Management
The Age of Infomatics
Exercise: Preparing for Private Practice While You Are in Graduate School
Exercise: Relocating Your Existing Practice
Assignment: Choosing Your Ideal Office Location
Practice Management Tracking and Statistics
The Value of Measuring the Progress toward Your Goals
New Client Referral Form
Weekly Practice Summary
Monthly Practice Summary
Yearly Practice Summary
The Year in Perspective
Your Final Perspective
Exercise: Making Goals Clear and Measurable
Assignment: Understanding Your Practice at a Glance
Motivational Blocks to Practice Success
How High Would You Dream ... If You Knew You Wouldn't Fail?
Who Are We?
Practices across the Country Are Hurting
Real-Life Examples
Overcoming Resistance to Change
How Hard Do You Try?
Optimizing Your Practice Growth
Common Questions about Growing Your Practice
Affirmations to Help You Stretch and Grow
Public Speaking
A Summary on Practice Development
Exercise: Becoming a Successful Practitioner
Assignment: How High Would You Dream ... If You Knew You Wouldn't Fail?
References
Additional Resources
Index

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