Letting Go of the Words Writing Web Content That Works

ISBN-10: 0123694868
ISBN-13: 9780123694867
Edition: 2007
List price: $52.95
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Description: This title offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organise, write, design, and test web content that will make web users come back again and again to your site.

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Book details

List price: $52.95
Copyright year: 2007
Publisher: Elsevier Science & Technology Books
Publication date: 6/15/2007
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.694
Language: English

This title offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organise, write, design, and test web content that will make web users come back again and again to your site.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work. Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability: * A Practical Guide to Usability Testing (with Joseph Dumas) * User and Task Analysis for Interface Design (with JoAnn Hackos) She is also the author of the section on writing on www.usability.gov. Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society. Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.

Foreword
Content! Content! Content!
People! People! People!
Starting Well: Home Pages
Getting There: Pathway Pages
Writing Information, Not Documents
Giving Just the Essential Messages
Designing Web Pages for Ease of Use
Interlude: The New Life of Press Releases
Tuning Up Your Sentences
Using Lists and Tables
Breaking Up Your Text with Headings
Interlude: Legal Information Can Be Understandable, Too
Using Illustrations Effectively
Writing Meaningful Links
Getting From First Draft to Final Web Page
Interlude: Creating An Organic Style Guide
For More Information
The Bibliography
Index

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