Velocity The Seven New Laws for a World Gone Digital

ISBN-10: 0091947561
ISBN-13: 9780091947569
Edition: 2012
List price: $12.99 Buy it from $3.00
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Description: Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.Digital technology is changing the way we do  More...

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Book details

List price: $12.99
Copyright year: 2012
Publisher: Ebury Publishing
Publication date: 5/3/2012
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.682
Language: English

Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between Olander and Ahmed,Velocityis a highly perceptive manifesto for a world gone digital.Charged with cutting-edge content and ideas,Velocitypresents the seven new laws all businesses need to face to thrive, including 'Convenient is the Enemy of Right', 'It's Easier Done Than Said' and 'Have a Purpose Larger Than Yourself''. Highly thought-provoking and utterly engaging,Velocitywill turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.

Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. His autobiography Losing My Virginity has been a number one international bestseller.

Introduction
The Velocity Principles
The Seven Laws of Velocity
A Smith & Wesson beats four aces
It's easier done than said
The best advertising isn't advertising
Convenient is the enemy of right
Respect human nature
No good joke survives a committee of six
Have a purpose larger than yourself
The Velocity Index
Acknowledgements
About the authors
Index

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