Marketing Research An Applied Approach

ISBN-10: 0079122523
ISBN-13: 9780079122520
Edition: 5th 1996
List price: $102.50
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $102.50
Edition: 5th
Copyright year: 1996
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 880
Size: 7.75" wide x 9.75" long x 1.50" tall
Weight: 3.278
Language: English

Preface
Introduction to Marketing Research in Marketing Decision Making
The Marketing Research Role in Marketing Management
The Marketing Research Business
The Marketing Research Process: Concept and Example
The Decision to Undertake Research
Determine Research Design and Data Sources
Research Design and Data Sources
Secondary Data
Develop the Data Collection Procedure
The Measurement Process
Attitude Measurement
Causal Designs
Data Collection: Exploratory Research
Data Collection: Conclusive Research
Designing Data Collection Forms
Sampling Plan and Data Collection
The Basics of Sampling
Simple Random Sampling and Sample Size
More Complex Sampling Procedures
Field Operations
Data Analysis and Reporting Research Findings
Data Processing
Univariate Data Analysis
Bivariate Data Analysis
Multivariate Data Analysis I: Interdependence Methods
Multivariate Data Analysis II: Dependence Methods
Reporting Research Findings
Applications
Demand Measurement and Forecasting
Product Research and Test Marketing
Advertising Research
Distribution and Pricing Research
Glossary
Appendix
Name Index
Subject Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×