Introduction to Business, Student Edition

Name: Introduction to Business, Student Edition
Availability: InStock
ISBN: 9780078747687

ISBN-10: 0078747686

ISBN-13: 9780078747687

Edition: 2008 (Student Manual, Study Guide, etc.)

Authors: McGraw Hill, John E. Clow, Glencoe McGraw-Hill Staff

List price: $142.04

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Description:

"Introduction to Business" provides your students with research-based reading strategies and integrated academic activities to build comprehension and reinforce key academic concepts, all within the context of business topics.

Book details

List price: $142.04
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 1/18/2007
Binding: Hardcover
Pages: 768
Size: 9.00" wide x 11.00" long x 1.00" tall
Weight: 4.290
Language: English



TABLE OF CONTENTS



The Economy and You



Basic Economic Concepts



Economic Resources and Systems



Economic Activities in a Changing World



Business Ethics and Social Responsibilities



Owning and Operating a Business



Entrepreneurship and Small Business



Business Ownership and Operations



Business Management



Leadership in Management



The Impact of Technology in Education



Influences on Business



Business in a Global Economy



The Role of Government in Business



Money and Financial Institutions



Marketing



Marketing in Today’s World



Advertising: The Art of Attracting an Audience



Human Resources



Human Resources Management



Culture and Diversity in Business



Financial and Technological Resources



Managing Business Finances



Technology in the Workplace



Basic Computers



Career Planning in a Global Economy



Developing a Career Plan



Getting a Job



Buying Goods and Services



Making Consumer Decisions Chatper 23: Consumer Rights and Responsibilities



Protecting Consumers



Credit



The Basics of Credit



How to Get and Keep Credit



Credit and the Law



Money Management



Managing Personal Finances



Checking Accounts



Savings Accounts



Investing in Bonds and Stocks



Real Estate and Other Investment Options



Risk Management



The Basics of Risk Management



Vehicle and Property Insurance



Life and Health Insurance