Transnational Management Text, Cases and Readings in Cross-Border Management

ISBN-10: 0078029392
ISBN-13: 9780078029394
Edition: 7th 2014
List price: $167.99 Buy it from $60.86
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Description: Transnational Managementfocuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual  More...

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Book details

List price: $167.99
Edition: 7th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 5/1/2013
Binding: Hardcover
Pages: 752
Size: 7.75" wide x 9.50" long x 1.25" tall
Weight: 3.190
Language: English

Transnational Managementfocuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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