Strategic Marketing

ISBN-10: 0078028906

ISBN-13: 9780078028908

Edition: 10th 2013

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Description: Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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Book details

List price: $184.99
Edition: 10th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 7/1/2012
Binding: Hardcover
Pages: 672
Size: 8.00" wide x 10.00" long x 1.05" tall
Weight: 3.322
Language: English

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