Managerial Economics:

ISBN-10: 0078021715
ISBN-13: 9780078021718
Edition: 2012
List price: $226.15 Buy it from $31.33 Rent it from $82.05
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Description: The goal of Thomas and Maurice’sManagerial Economicsis to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of  More...

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Book details

List price: $226.15
Copyright year: 2012
Publisher: McGraw-Hill College
Binding: Cloth Text 
Size: 8.25" wide x 9.25" long x 1.25" tall
Weight: 3.454
Language: English

The goal of Thomas and Maurice’sManagerial Economicsis to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.Managerial Economicsis a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

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