Marketing

ISBN-10: 0077861094
ISBN-13: 9780077861094
Edition: 2015
List price: $123.99 Buy it from $22.78 Rent it from $12.00
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Description: Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to  More...

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Book details

List price: $123.99
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 2/1/2014
Binding: Hardcover
Pages: 496
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.036
Language: English

Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill's Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.

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