Fundamentals of Selling Customers for Life Through Service

ISBN-10: 0077861019
ISBN-13: 9780077861018
Edition: 13th 2014
Authors: Charles Futrell
List price: $192.99 Buy it from $49.99 Rent it from $35.65
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Description: Fundamentals of Selling, 13etrains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on  More...

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Book details

List price: $192.99
Edition: 13th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 3/1/2013
Binding: Hardcover
Pages: 672
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.322
Language: English

Fundamentals of Selling, 13etrains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal ofFundamentals of Sellinghas always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition ofFundamentals of Sellingteaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

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