Marketing

ISBN-10: 0077405382
ISBN-13: 9780077405380
Edition: 10th 2011
List price: $159.67
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Description: Marketing 10/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful  More...

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Book details

List price: $159.67
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 1/15/2010
Binding: Paperback
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.498
Language: English

Marketing 10/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:High Engagement Style- Easy-to-read, interactive, writing style that engages students through activelearning techniques.Personalized Marketing- A vivid and accurate description of businesses, marketing professionals, and entrepreneursthrough cases, exercises, and testimonialsthat allows students to personalize marketing and identify possible career interests.Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions.Integrated Technology- The use of powerful technical resources and learning solutions.Traditional and Contemporary Coverage- Comprehensive and integrated coverage of traditional andcontemporary concepts.Rigorous Framework- A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

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