Business Communications

ISBN-10: 0077314069

ISBN-13: 9780077314064

Edition: 2010

List price: $80.95
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Book details

List price: $80.95
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 1/30/2009
Binding: Paperback
Size: 8.75" wide x 10.50" long x 0.50" tall
Weight: 2.178
Language: English

Dr. Marie E. Flatley is a Professor of Information and Decision Systems at San Diego State University, where she teaches various courses in business communication. Additionally, she has served as a Fellow at the university’s Center for Teaching and Learning and as a Qualcomm Fellow in the pICT (people, Information, Communication, and Technology) program. She received her B.B.A., M.A., and Ph.D. from the University of Iowa. Dr. Flatley is active in numerous professional organizations, including the Association for Business Communication, the California Business Education Association, Delta Pi Epsilon, and the National Business Education Association. She has served as president of the Association for Business Communication and is a distinguished member of the Association. The California Business Education Association recently named her Business Educator of the year for the senior college/university level. Additionally, she has served as an editorial board member for the Delta Pi Epsilon Journal, associate editor for the Journal of Business Communication and editor for the NABTE Review. Currently she is a reviewer and member of the editorial review board for the Journal of Education for Business. Her current research interests involve using technology to assist with the communication process. Her research spans the investigation of the effective use of blogs to making good channel choices to using video email and various wireless technologies.

Dr. Kathryn Rentz is an Associate Professor in the English Department at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati’s professional writing program and has served as its coordinator. She has also won the English Department’s teaching award, directed the department’s graduate program, and helped direct the composition program. Dr. Rentz’s affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. Dr. Rentz was named the 2008 winner of the Association for Business Communication's (ABC’s) Outstanding Teacher Award. In addition, an article she co-authored in 2007 just won the association’s award for Outstanding Article in the Journal of Business Communication. She has performed many roles for the association, including serving on the board of directors, organizing a conference, and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 2000–2001, for which she won the Francis W. Weeks Award of Merit. Dr. Rentz has published articles and commentary on pedagogy, genre theory, narrative, and ethics in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.

Understanding Business Communication
Communicating in the Workplace
Mastering Writing and Presentation Basics
Understanding the Writing Process and the Main Forms of Business Messages
Using Visuals in Written and Oral Communication
Using an Appropriate Style
Writing Effective Messages
Writing Good-News and Neutral Messages
Writing Bad-News Messages
Writing Persuasive Messages
Writing Effective Reports
Researching and Writing Reports
Writing Short Reports
Using Oral and Job-Search Skills
Communicating Orally
Communicating in the Job Search
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