E-Business Strategy

ISBN-10: 0077098374
ISBN-13: 9780077098377
Edition: N/A
Authors: Paul Phillips
List price: $83.35 Buy it from $25.89
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Description: Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered.

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Book details

List price: $83.35
Publisher: McGraw Hill Higher Education
Pages: 400
Size: 6.30" wide x 8.27" long x 0.79" tall
Weight: 2.178

Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered.

The Internet as a business driver
The Impact of the Internet on business relationships
E-business risk management
Strategic planning for e-businesses organizations
E-business models
E-Organisational dimensions
Leveraging the Web for marketing
Financial appraisals of e-business organizations
Online resources and their deployment
Virtual Marketspace
Cyber Rules and Challenges
E-business Strategy-Lessons Learned
Twelve detailed International Case studies, and shorter mini-cases cases for class discussion

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